Multilevel Marketing (MLM), which derives its name from sponsoring salespeople, is also referred to as Network Marketing or Direct Selling. It is a way to own a small home-based business with minimal investment and no infrastructure! Salespeople who collaborate with Direct Selling companies are known as Sales Representatives or Independent Representatives. So, they use a proven system to sell company products or services and recruit further salespeople under them – commonly called the downline in the Network Marketing world. Each MLM company provides its representatives with unique marketing tools to grow the business. However, there are several tools common to many Direct Selling systems that are listed below.
6 Tools for Success in Your Network Marketing Business
Handout and Samples
Handing informational material in the form of handouts is the simplest way to introduce your products and services to your prospects and customers. Using handouts can help to give a general overview of your Multilevel Marketing business and mention your contact details for them to revert! Handouts can be in the form of CDs, DVDs, or printed material.
So, if your business involves consumable products, such as detergents or soaps, you can give samples to prospective customers and recruits. Further, you may also attach your business cards to the samples you distribute. Moreover, after a few days, you can get in touch with them to get their feedback about your products and take their order or schedule a meeting to explain to them more about your business.
Electronic Communication Tools
Going online is the trend in Direct Selling, and electronic communication gives the exposure without wasting much time to get your prospects interested in your business. You may use your website to showcase your products and services or implement an email marketing strategy. You may use a Direct Messaging system or consider a telemarketing strategy to communicate with your prospects and customers. Use the blogging tool to write articles highlighting your products or services and giving information and updates about your business. Electronic communication can enable you to post meeting dates and make announcements effectively and conveniently. For example, MailChimp allows you to send emails – individual or bulk, with minimal effort.
Social Media Promotional Tools
As a Direct Seller, you are looking for such opportunities to explore every day. Social media platforms have influenced people worldwide. While some use it as a pass time, others use it to socialize and connect with the world. Using social media tools can enable you to promote your business online. Network Marketers can find social media an effective platform to influence more people by luring them to join their network. You can stay alive on social media and communicate with your followers using chatbots and sharing content links.
Lead Capturing Tools
You can develop landing pages or use your business website as a powerful medium to attract and capture more leads. Usually, to capture a lead, you provide a popup or box for readers or visitors to your website and ask them to give their contact details like email id, mobile number, etc. In return, you may provide them with a free e-book or subscription to your newsletters. These types of leads are opt-in leads, and it is legitimate to approach them telephonically or by email.
Graphic Tools and Planners
Graphics are always appealing visually to people and helps them to learn about your offers more easily. With properly designed promotions, you can showcase and explain your Network Marketing business conveniently. Moreover, using graphic tools, you have to drag and drop your banner image and type the content before publishing online by sharing your referral link for joining.
A planner helps you manage time effectively, improve your productivity, relieve stress, and maintain your records. It enables you to devote more time to other creative activities. It helps you to keep track of tasks, appointments, and notes.
Webinars and Videos
Conducting a webinar can improve your marketing efforts. It enables you to gain more visibility and increase your reach. Ensure to invite those leads to your webinar who show even a resemblance of interest in your business. People today, who are tech-savvy, like to explore online ways and fancy themselves attending webinars. Conducting a webinar using a webinar tool can add authority to your business.
Embedding an interactive video on your business website, you can guide your prospects or visitors through your entire business, its products, and services. A promotional video created by professionals incorporating brand ambassadors within it can add more value and effectively impressing your customers and prospects. Tools like Zoom or Microsoft Meeting can help you hold video conferences with your Network Marketing Company, downline members, prospects, and customers.
Conclusion
All the marketing tools discussed above can help a Direct Seller to increase sales and revenues. And all the tools discussed above are easy to use and available online. Visitors to your website value infographics and design elements that are designed to provide information. So, you must ensure to create compelling content that is appealing, informative, entertaining, and engaging. Complement content with powerful graphics can adds additional value to your Network Marketing Business campaigns. All the best.
