Direct marketing is a trend that is shaping up well in India and gaining ground fast. Consumers have accepted it as a positive shopping experience. Today, marketing companies in India are even getting recognition. Until now, face-to-face interaction with customers and increasing your network of prospects formed the crux of Direct Selling. However, the onset of the global has changed the scenario altogether. Advancements in technology combined with the power of the internet have propelled Social Media into focus as a tool for the customer shopping experience. This write-up delves into how Social Media can help you to drive Direct Sales.
Direct Selling: Win-Win for the Company, the Representative, and the Consumer
In Direct Selling, there are no distributors or retailers involved between the manufacturer and the customer, enabling saving on costs passed on to the consumer. However, this win-win situation is not just restricted to the company and the consumer. The Direct Selling agent, who is usually referred to as an Independent Representative or Company Sales Representative, benefits from commissions earned on sales and introducing new individuals as recruits to join the company as representatives. That is the reason why this type of marketing is also known as Network Marketing or Multilevel Marketing.
Companies Strategizing to Sell on Social Media Effectively
The development of various e-commerce features on social media websites have converted them into potential purchase points. It has compelled brands to take note, and they are now trying to implement effective strategies to sell directly via social ads and content. In addition, companies are adopting promotional campaigns on social media to drive interest and prop up slumping sales along with increasing engagement with their brand. Studies and surveys show that if social media offered a platform for Direct Selling, marketers would be more interested in sales and marketing.
Effective Ways in which Direct Sellers can Leverage Social Media
Social Media helps to attract and build brand loyalty. Many global marketers are drawn to investing in social media after having understood the importance of incorporating it. There are several ways in which Direct Sellers can step in and optimize the benefits of Social Media to their advantage. We next discuss below some of the most prominent ways in which you can leverage Social Media.
- Using Social Media Analytics: Each Social Media website attracts a different set of the user base. By analyzing different social media sites, you can learn more about your target audience. Further, the quantifiable data obtained using social media analytics can help you gain insights into your followers’ behaviour and know how they engage with your content.
- Using Social Media Posting and Advertising: Social Media can effectively post videos, images, and other high-quality content. Ensure that these posts are relevant to the goals of your business strategy. Advertising on Social Media websites can allow you to promote your content and target a specific audience.
- Using Social Media for Engagement: Social Media sites have an incredibly large and active user base. Using Social Media, you can effectively engage with your followers to sell product to your prospects and retain customers, get feedback, or give customer support.
- Incorporating Influencer Marketing on Social Media: Influencer marketing is known to generate more traffic to a website than any other marketing form. Incorporating influence marketing within social media can be profitable, especially on Instagram.
- Nurturing Leads via Social Media Marketing: Email marketing is not the only medium to nurture leads; social media marketing can help you too. Displaying a range of content at various levels of the buyer’s journey can enable them to decide and become your customer.
Using Social Media Effectively Can Help Grow Your Business
Collaborating with a Direct Selling company enables you to build your business – economically and without any pre-requisites. Now that you have stepped in to become your own boss, it is also essential for you to build your network of people. Social Media is a great platform that helps you gain visibility, nurture leads, and generate direct sales. So, go ahead, and optimize your social media marketing strategy and reap the benefits.
