Network Marketing, also known as Multilevel Marketing (MLM) or Direct Selling, is a business model that companies incorporate. Direct Selling is a home-based business involving person-to-person sales by independent representatives. One can easily achieve financial freedom with network marketing business if they know what to look out for. Today, we will be talking about financial freedom with network marketing business.
Network Marketing companies deploy the MLM business model using sales representatives to build their business partners or salesforce network.
Network Marketing is a win-win situation for the companies operating it and the salespeople it employs, though not directly on their payrolls.
The sales representatives earn lucrative commissions and attractive incentives for assisting the company with lead generation and executing sales. On the other hand, the company can spread its word via the expanding network of its salesforce without spending big on lofty advertisements.
Network Marketing is attracting many people towards it. People are finding it appealing with high energy. And they foresee themselves building a profitable business with a negligible investment. This article discusses how Network Marketing can enable you to attain financial freedom.
About the Network Marketing Business
Network Marketing is referred by many names – Multilevel Marketing (MLM), Affiliate Marketing, Direct Marketing, Referral Marketing, or even Home-based Business Franchising.
Direct Selling Companies follow the MLM business model. They create tiers of salespeople who are encouraged to recruit their own networks of salespeople.
How do the salespeople, commonly known as Sales Representatives or Distributors or Direct Sellers, earn? Simply put, Sales Representatives who are not directly on the companies’ payrolls earn via attractive commissions and incentives.
The creators or upline of a new tier earn commissions on the sales executed by them. They also earn a percentage of the commission on the sales made by the tier they created – known as their downline. As times pass by, the downline gives rise to another new tier that further contributes more commission to the salespeople in the tiers above them. The earnings that you make without your own efforts is called your residual income. And not to forget, the company also incentivizes you for every salesperson you recruit.
As seen above, your earnings as the Sales Representative of the company depend on the recruitment and sale of products or services of the company. The bigger and stronger your downline, the better for you to earn and make the most. You stand to earn a residual income.
Direct Selling Aligning with Government’s Industry Boosters
The Direct Selling industry, in particular, has been boosted by several initiatives of the Government, for example – Make in India, Vocal for Local, Startup India, Women Empowerment, and Skill India. Further, the recent regulations drafted by the Indian Government have instilled confidence and encouraged people to join Direct Selling companies.
Direct Selling empowers women and enabling them to become financially independent. Today, more than half the workforce employed by the Network marketing industry comprises women. That’s very much in line with the Government’s Women Empowerment initiative.
The Network Marketing companies have acknowledged and reciprocated their gratitude towards the government by tying up with local manufacturers to sell their products. The Network Marketing companies are training and churning out entrepreneurs and generating self-employment. It is paving the way to the government’s vision of a self-reliant India.
Direct Selling – Now a Career Option
Direct Selling enables you to attain financial freedom and also shows the path to entrepreneurship. Direct Selling is a combination of entrepreneurship and ease of a nine-to-five job. Whether you want to work part-time or full-time is entirely up to you.
It is heartening to note that Direct Selling has now been introduced into academics. The Indian Direct Selling Association (IDSA) recently launched the Centre of Excellence for Direct Selling in Academics (CEDSA) in collaboration with Shoolini University. It will offer a year-long Post Graduate Diploma in Direct Sales.
The government boost to the Direct Selling industry, the introduction of Direct Sales in academics, and the growing number of people attracted to Direct Selling companies augurs well. It makes Direct Selling a good career option for those aspiring to be future entrepreneurs. It is a great opportunity, especially for women.
Direct Selling – Appealing to Consumers
The consumers appreciate the person-to-person or word-of-mouth marketing approach that the Direct Selling companies incorporate. The personal service, convenience of shopping, and the comfort of buying from whom they trust are all appealing factors to tech-savvy consumers.
The possibility to own a business at negligible cost, the earning opportunities, the convenience to work during suitable hours, and the flexibility that allows even families to be partners make Direct Selling a great business option to run.
Direct Selling Offers Flexibility
The biggest advantage of Network Marketing is the flexibility and the time freedom that it offers. You can flexibly work during convenient hours. You can work full-time or part-time. And you can work depending on the income you wish to create that fits into your family’s schedules.
Unlike in any nine-to-five corporate job, the Sales Representatives of a Network Marketing company are not on its direct payrolls. You are not bound to a set schedule or required to work for a fixed number of hours.
Several studies found out that, on average, part-time Direct Sellers spend around five to ten hours per week. And Direct Sellers who pursue the business full time spend around fifteen to thirty hours per week.
The best part of running a Network Marketing business is determining your own schedules and building your businesses even during lunch breaks or on weekends!
How Network Marketing Makes You Financially Independent
The Direct Selling industry has been in existence in India for more than two decades now. However, it came to the fore when the deadly Covid-19 pandemic forced people to stay indoors. The economic crisis induced by the pandemic saw most companies across industries struggle to sustain their operations.
The Direct Selling industry that stood out during the pandemic provided livelihoods to millions in India who lost their jobs or were compelled to take a salary cut. Not only that, but Network Marketing companies also showed people the way to attain financial independence and become entrepreneurs.
To achieve freedom from anything you most desire is a great feeling. And to get freedom from the hassles of a nine-to-five and gain financial independence is the greatest thing that a Network Marketing business can offer. Let us find out ahead how Network Marketing can help you achieve that.
Commissions for Sales. Incentives for Recruiting.
As you go about your busy Network Marketing hustle sharing your business, it gets quite exciting. You meet new people. You make new friends. You run your business at your own leisure using your energy and your passion.
As you start executing your sales, your commissions start pouring in! As you start enrolling salespeople in your network, i.e., your downline, your incentives start coming in! Your bank balance now starts looking healthier.
Enables You to Earn Residual Income
Your earnings do not stop with commissions and incentives when running a Direct Selling business.
Though you are making those sales and enrolling salespeople enabling you to make an earning, you still have to work and put in your efforts to make it happen. There is no residual income coming your way yet.
But enrolling dedicated and ambitious salespeople in your downline can let you earn an income without putting in any effort from your side. It lets you earn a residual income.
When we talk of financial freedom, earning a residual income can be a game-changer. To achieve this, you need to build a great team under you. You need to find some good leaders among the crowd, mentor them, and further make them run their own downline.
Direct Selling Industry is Booming. Become a Superstar.
The benefits of joining a Direct Selling business include negligible investment, great earning potential, and a flexible work schedule. All these factors are driving a boom in the Direct Selling industry and attracting more people towards it.
Currently, more than 100 million people are involved in Network Marketing worldwide. You can be a Direct Selling superstar too. For that, you need to:
- Set goals for yourself.
- Do away with self-destructive behaviours.
- Leverage online and offline marketing strategies effectively.
- Communicate immaculately.
- Build a committed and dedicated team of Direct Sellers in your downline.
- Mentor your team and be an influential leader.
- Create a clear roadmap for yourself and your team.
- Maintain a work-life balance and manage your time and money wisely.
Direct Sellers can grow personally and professionally. They get encouragement, support, and training from their companies as well as others in the field.
Conclusion: Network Marketing lets you earn what you are worth!
The Network Marketing industry is a results-driven one. It offers an even playing field to everyone irrespective of their age, gender, or socioeconomic background. Direct Selling companies offer equal opportunities to all. It defines a clear career path.
Joining a Network Marketing company enables you to earn a livelihood, generate a second income and a residual income. You need to go out and start earning!
There are no restrictions or limits on how much you can earn in a Direct Selling business. Your earnings are directly proportional to the efforts you put in. But a word of caution to you. Join a Direct Selling company only after making an informed decision. Always ensure that the company you choose complies with all government regulations and guidelines. And join only after you are satisfied with the compensation plan and comfortable selling its products or services.
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