Of lately, Network Marketing has been catching the fancy of millions in India. Today Network Marketing, also referred to as Direct Selling or Multilevel Marketing (MLM) companies, like Amway, Tupperware, Qnet, and Oriflame, have become household names not only in India but globally. Most Direct Selling companies have established themselves as premium brands – thanks mainly to the MLM Sales & Distribution business model adopted by them. So, what is driving many towards the Network Marketing industry? Let us find out.
Network Marketing – Rescuing Millions During the Covid-19 Pandemic
The onset of the Covid-19 pandemic severely impacted the Indian economy giving rise to unemployment. It was also instrumental in changing the behaviour of the consumers – they dramatically curtailed spending and shopping habits. The frequent lockdowns introduced to curtail the spread of the Coronavirus brought in a sea of change. Most industries were unable to sustain their operations and revenues. Many companies made work-from-home (WFH) the norm for their employees.
The Direct Selling Industry was the one that stood out and flourished during these testing times. It catered to the needs of those confined in their homes by introducing and selling the required products by leveraging technology and the Internet. The Direct Selling companies pacified their eCommerce activities, and the tech-savvy consumer was more than happy to make online purchases that were delivered right at their doorsteps. Further, Direct Selling provided livelihoods to millions who lost their jobs due to the crisis and showed them how to attain financial freedom and entrepreneurship.
Government Boost to the Network Marketing Industry
The Covid-19 pandemic increased the severity of the economic recession that had set in. The Direct Selling Industry stood out during the economic crisis and contributed significantly to the government revenues. The Government of India recognized the importance of the industry and boosted it further by initiatives like Make in India, Women Empowerment, Vocal for Local, and Skill India. It is heartening to note that the Direct Selling industry has generated many entrepreneurs keeping in line with the government’s mission of Aatmnirbhar Bharat (self-reliant India). And more than half of those employed in the industry are women – that is very much in line with the government’s vision of Women Empowerment.
Government Measures to Safeguard Interests of those Joining Direct Selling Companies
To safeguard the interests of those flocking to join the industry, the government has recently drafted regulations that bar companies from implementing the illegal Pyramid scheme as part of their marketing strategy and has also made it compulsory for them to register with a government body along with showing a permanent office address in India. It has generated the much-needed confidence among people to collaborate with MLM companies – either on a full-time basis to earn a livelihood or generate a second income to supplement their current salary. Further, it also gives them the option to earn a residual income and become entrepreneurs in the future.
Step into the World of Network Marketing and See Your Life Change
Network Marketing has caught the fancy of many, millions have benefited during the pandemic, and thousands are flocking to join the industry. Are you one of them? No matter if you wish to take it up on a part-time basis keeping your current job. There are no criteria to join, neither any qualification needed nor any specialized skill required. Anyone, no matter what their age, can join the industry. The only requirement to join the industry is your passion and the dedication to pursue your dream of becoming an entrepreneur. Do not hold yourself back anymore. Step in with confidence after making an informed decision – verify the company’s background you choose to collaborate with, check the compensation model, and ensure it follows all the guidelines laid down by the government. Attaining financial freedom and creating time for self and loved ones is not far away! Wish you all the best.
