Most MLM Distributors, also known as Direct Sellers or Network Marketers, face similar challenges irrespective of their age or country. And another familiarity is that they make similar mistakes too! But the most common and the biggest mistake that any Network Marketer makes is that they do not approach their prospect properly. This article tells you how to approach your prospects and invite them properly.
Similar Challenges that Most Direct Sellers Face
Most Independent Representatives face a common challenge quite frequently- After fixing up an appointment to look at your amazing business opportunity, you find that your prospects have backed out at the last minute. During your conversation with them, they show a lot of interest; however, they are conspicuous by their absence, giving some excuse when the presentation meeting approaches. While there are also those that straightaway shows no interest during your conversation with them. Assuming that you have been in the Network Marketing Business for a while and have now exhausted maximum leads in your pipeline and left with very few to talk to, this experience can be quite frustrating. Being let down by your prospect is indeed a depressing feeling. However, this common problem is faced by most and can be handled quite easily.
How You Invite Your Prospect Makes a Difference
If you want to succeed in your Network Marketing business, the first and foremost thing you need to know and learn is how to invite your prospect. By invite, it means the way you approach or get in touch with your prospect. Most Independent Representatives do not care to introduce themselves and build a trustworthy relationship before talking about their MLM business but immediately, which is not right. You do not need exceptional presentation skills when making sales, but most importantly, you need to know what to say and convey to your prospects. Similarly, knowing what to say when inviting your prospect is very important. That is your invitation, and it matters!
How Should Your Invite Be?
It will help if you remember that you are not inviting your prospect officially, and neither are you going to convince your prospect to buy your products or join your networking business. But most Independent Representatives commit this mistake – they try to sell products to their close ones and ask them to join their business. It becomes their path to failure and shows their desperation. It usually results in contacts rejecting them, and further, all hope for a successful follow-up is lost.
If not inviting your prospect for a sign-up, then what exactly should be your invite? Well, your invite should be to let your prospects know that you are in a business that involves contacting people and ask them a comfortable time slot to listen to a presentation from altogether another source. Your invite is like sowing seeds whose goal is to spread them. You can note the below points when making an invite to a prospect.
- Keep your invitation short and simple.
- Avoid focusing on the outcome as it can show your desperation.
- Leverage Facebook Messenger to invite prospects; it can be effective.
- Cooperate with your trainer, who will be giving a presentation to your prospects.
Improving Your Invite Approach Can Set the Ball Rolling
Once your prospect accepts and honours your invite by attending your meeting, it is up to you to keep your ears open to what they say during it, ask them questions, clear their doubts and queries, make them comfortable and relate all that you say to your product or service you are selling. Further, you may give them some successful references or tell them a few success stories. Mastering the skill to invite your prospect is essential to grow and enhance your MLM business further. Now that you are aware of the proper way to approach and invite your prospects, it will increase the rate of prospects attending your business presentations in future and enabling you to grow your business further. Happy prospecting.
