Since the advent of the Direct Selling industry in India almost three decades ago, it has survived every economic crisis. Today, the Direct Selling companies are even considered to lift a receding economic situation. However, the onset of the Covid-19 pandemic, where frequent lockdowns have become the norm of the day, has pushed humanity into an uncertainty zone. This write-up explains how the Direct Selling Industry has been at the forefront in keeping the economy afloat and generating self-employment.
Impact of Uncertainty and Lockdowns
Even as the first wave of the Covid-19 pandemic was behind us and the arrival of vaccines in January 2021 brought in a new ray of hope, the onset of the second wave of the pandemic has caught India unaware and unprepared. The imposition of lockdown by several states to contain the spread of the virus has rendered so many public & private offices, manufacturing units, retail stores, shopping malls, the entertainment industry, and other businesses: clueless and helpless.
The uncertainty surrounding us, and frequent lockdowns have adversely impacted the Indian economy and compelled many companies across various sectors to announce massive layoffs. As per the Centre for Monitoring the Indian Economy (CMIE), Indians who lost their jobs in the bygone year was around 122 million, and the rate of unemployment stood at 27.1 percent.
Direct Selling Industry – Generating Livelihood
With chances of India entering another lockdown looms large, and industry experts are a worried lot. Further, the rising level of unemployment is a cause of concern to the government and those losing their livelihoods. Seeing the plight of the migrant workers is heartbreaking. In such a scenario, there must be some means to survive.
It is the Direct Selling Industry that comes to your rescue. Just like, how in the last thirty years, the Direct Selling Industry survived every economic crisis – recession as well as unemployment, this time too, it can help you survive the torrid times. The Direct Selling industry can be the major uplifter and a counter to the stagnating and receding economy.
- Direct Selling is a business model where you profit by selling a product directly to the consumer without any third-party intervention. Further, once you start building your own network as the Direct Seller, it benefits all in the retailing of products.
- The beauty of Direct Selling lies in the fact that it allows you the luxury to operate from the comforts of your home. In today’s internet world, you also have the option to conduct every single meeting or pitching & product presentation using video conferencing or webinars. You can also use these online means for conferencing between company & representatives, representative upline & downline, representative & consumer, representatives & prospective recruits.
- Collaborating with a Direct Selling business involves negligible investment. Direct Selling is a ray of hope for migrant workers as they are the most vulnerable to unemployment and even wage cuts. With the falling incomes and massive layoffs where people are compelled to seek other sources of income generation, Direct Selling is the best option. The Direct Selling business can be easily handled on your mobile or laptop – easily accessible, sitting anywhere in the world.
Direct Selling Industry – A Revenue Generator
As seen in the previous section, the Direct Selling Industry has been at the forefront in contributing towards self-employment generation. The industry which has grown manifolds over the last few years has also contributed to generating valuable revenue for the country.
As seen in the previous section, the Direct Selling Industry has been at the forefront in contributing towards self-employment generation. The industry that has grown manifolds over the last few years has also contributed to generating valuable revenue.
The issuance of guidelines for Direct Selling companies by the Government of India has helped protect consumer interests, was applauded by all.
As per a study by ASSOCHAM and reported on The Times of India website, the Direct Selling industry is set to grow at a compounded annual growth (CAGR) of 4.8 percent to reach INR 15930 crores in the year 2021 itself. Further, as per a news report in Business World, the Direct Selling Industry is likely to touch INR 64500 crores by 2025.
Closing Remarks
Considering the economic crisis that we are in today, the Direct Selling industry offers an opportunity to generate a dependable income. Whether you are looking for a primary source of income or a secondary one, most Direct Selling companies offer customized packages separately for each segment of people – for example, migrating workers, homemakers, professionals, farmers, unemployed, illiterate, and so on. You should also note that the Direct Selling Industry players operate legitimately as per guidelines policies laid down by the government. And it would help if you verified this at your end before joining hands with any Direct Selling company. With a negligible investment, the flexibility of work time and location, and a simplified technology-backed work process, Direct Selling is indeed a ray of hope for millions. But, the buck does not just stop there; the Direct Selling industry is also an economic booster for the country. So, it is time for you to step in and reap the benefits of Direct Selling. All the best.
