The Indian Government has taken several initiatives like Make in India, Skill India, and Digital India to boost the industry. The Direct Sales Industry forms the core of these campaigns. India is the second-largest populated country and comprises one-fifth of the world’s youth population. India is showing signs of a growing appetite to be financially independent. Direct Selling is one of the fastest-growing sectors in challenging times in India. It provides an alternative career and a lifeline. Let’s see how the Direct Sales Industry, also known as Multilevel Marketing or Network Marketing industry, forms the core of the government’s initiatives in being self-reliant.
An Opportunity Knocking on the Doorstep
Is there an opportunity for India to become self-reliant post the Covid-19 pandemic? With China seen as the root cause for spreading the deadly Coronavirus from its Wuhan Lab and making no efforts to stop it from going beyond its boundaries, it is no more seen by world powers as a prominent supply chain player. Major players are shifting their manufacturing bases away from China and refraining from buying from them. Herein lies a golden opportunity for India to step in and become self-reliant.
Direct Selling Industry – Contributing & Leveraging Government Initiatives
The frequent enforcement of lockdowns by governments worldwide to control the spread of the Covid-19 pandemic has seen a drastic change in the retail industry. Direct Sales companies perfectly fit into conducting business during such times and continue to remain prominent even after the restrictions. Look below how the Industry contributes and leveraging the initiatives – Skill India, Make in India, Women Empowerment and Digital India by the Government of India.
Direct Selling – Contributing to the Skill India Initiative
The Industry is a labour-intensive one. Independent Representatives sell the goods produced by Direct Selling companies, also called Sales Representatives. Indirectly, it leads to the creation of business professionals out of labourers who are not skilled.
Direct Selling – Facilitating the Make-in-India Initiative
The Industry is delivering technology across the country that has propelled the production of these goods. By creating a pool of resources, the Direct Selling Industry is driving the economy further. Indian homegrown Direct Selling companies source products and recruit people across India, facilitating the Make in India initiative.
Direct Selling – Empowering Women
The Direct Sales industry is empowering women by training them and making them financially independent. Several companies hire mostly women, which has led the Industry to be the largest women’s workforce.
Direct Selling – Leveraging Digital India Initiative to the Hilt!
The alignment of the Industry with technology is shaping new norms. It is leveraging technology for marketing & distribution and using the digital modes of financial transactions. Further, Direct Sales Companies are increasingly using and investing in online training and development tools. All this is enabling them to govern better and self-sustain transparently.
Network Marketing: A Win-Win Option for Consumers, Economy and To-be Entrepreneurs
According to a statement made by the CEO of NITI Aayog at FICCI DIRECT 2016, it has to be given a greater thrust as it empowers women, develops MSMEs, and helps to promote the manufacturing industry in India. Further, the Ministry of Consumer Affairs has come up with guidelines to govern the Industry. The implementation of the guidelines is likely to stimulate growth for the Industry. Consumers get quality products along with buying convenience and service from direct Sellers.
Direct selling is an additional career option and an opportunity for those who want to achieve success and gain financial freedom. Direct Selling Creates a positive effect on the economy. All this is a win-win option for the consumers, Direct Selling Companies, and Direct Sellers. Are you planning to be an entrepreneur? Step in now with confidence and collaborate with a well-known Direct Selling company of your choice after making an informed decision. Best of luck.
