Did you know when and how the concept of street marketing began? In the 1984s, Jay Conrad Levinson presented a guerrilla-type marketing technique that promoted brands on the streets! And this technique that used fans, called street teams, to market began being called street marketing. The street marketing concept has been replaced with the digital platform and the street teams with brand ambassadors in today’s fast-transforming world. Implementing a Brand Ambassador Programs for your Direct Selling business, also referred to as Multilevel Marketing (MLM) or Network Marketing, can further drive its sales and revenues and increase its reach and visibility.
Who is a Brand Ambassador and What is a Brand Ambassador Program?
A brand ambassador is your satisfied customer. Being satisfied with your product or service, they are ready to spread a good word about you by telling others. Unlike referrals, brand ambassador willingly broadcast their reviews or positive comments via online mediums. Brand ambassadors are raving fans of a business – they aren’t paid in most cases but compensated with perks. The brand ambassador is someone who represents and advertises a business. As brand ambassadors of a company and expert talkers, they help to spread a good word – online or offline.
Coming to Brand Ambassador Programs, are marketing campaigns where the brand ambassador, also referred to as an influencer, spreads the word about a business by serving as its cheerleader. In a Brand Ambassador Program, the brand ambassador or the cheerleader acts as the brand advocate and helps drive a company’s sales. A Brand Ambassador Program is aims for improving the company’s brand recognition and public relations outreach. It is a special marketing campaign that highlights and spreads a company’s message with a specific goal to gain a reputation.
Benefits of a Brand Ambassador Program
Today, the Brand Ambassador Program is an important ingredient of any digital marketer’s marketing strategy. It uses brand ambassadors to spread the word about a business. Acting as cheerleaders, the brand ambassadors represent the culture of your Network Marketing business in the public’s eyes. There are several reasons why you must consider implementing a Brand Ambassador Program for your Direct Selling business.
Free Brand Promotion
Use the willing services of your satisfied customers who have good communication skills and a substantial fan following. They, as part of your Brand Ambassador Program, essentially gives you free publicity! Though you may give them perks or freebies, it is like a free brand promotion for you! Similarly, imagine a Brand Ambassador Program – you have ten customers spreading a positive message of your business which reaches a minimum of 100 of their followers; you are visible to and able to reach almost 1000 people! Your brand ambassadors are your happy and satisfied customers; their comments or messages appear authentic and appeal to their followers, inducing them to make a purchasing decision!
Easy to Implement and Adds Credibility to Your Business
You can launch and effectively optimize the Brand Ambassador Programs to drive sales for your business. These programs are easy to implement, use, and manage. More people are likely to pay attention if an influencer posts a positive comment or message about your brand. As per the news website Social Media Today, content shared by brand ambassadors’ garners eight times more engagement than other marketing channels. Brand ambassadors help to generate more credibility for your products or services.
Increases Your Online Visibility and Reach
A brand ambassador program is especially beneficial when it comes to leveraging the social media platform. Similarly, the brand ambassadors help you increase your social media presence as they usually have online credibility and a large fan following. Unlike the street as the main platform in yesteryear’s street marketing campaigns. Today the social media is the brand ambassador’s major platform – Instagram and YouTube are prominent platforms where they can capture a sizable following.
Conclusion: A Brand Ambassador Program can enable you to grow your online reputation and business.
As part of your digital marketing, you may have several other strategies in place to help grow your Direct Selling business. But there are many reasons why you cannot ignore a Brand Ambassador Program. Along with increasing your online credibility and presence. Implementing a Brand Ambassador Program is a cost-effective way that gives high returns.
