If you want to become a successful entrepreneur or direct seller, you need to have the correct tools. Here are some of the best tools for direct selling. By using these tools for direct selling, you can stay ahead of the competition.
Direct marketing is now able to penetrate markets more effectively thanks to technological advancements, telecommunications, and satellite communications compared to earlier years. Prior to the impact of the pandemic, direct selling figures showed an increased volume of sales. However, that has changed, and a new solution is required to recover the business. Here is something interesting to share with you if you’re too stressed out about finding a solution.
Direct emails involve mailing to prospective customers from a database gathered from numerous sources. It should be taken care to not let the emails bounce back or go to spam since that would be a waste of time and effort. If you are interested in managing contacts, sending emails, and tracking results, there are software programs such as MailChimp that are used by 10 million people worldwide. Marketing through this channel can reach the intended audience, but they are not guaranteed to open the email. Google, for instance, separates emails into primary, promotion, and social, letting the receiver decide whether to open them or not. Even though the mail could contain a product or service that the recipient is looking for, somebody who is uninterested in promotional mail may not open it at all.
Short Messaging Service: SMS
SMS is one of the most cost-effective marketing tools available. In India, you can, for example, subscribe to a service that gives attractive rates for sending more than one lakh SMSes, at just 10 or 12 paise per message. Each SMS must be delimited by 160 characters, and if more, it will be treated as two messages and charged accordingly. The time of day, as well as the words used, are also very important here. After office hours or before holiday breaks, mobile users are likely to see SMS’s when they are more relaxed to read them. It is generally accepted that a response rate of twenty per cent is a good indicator of campaign efficacy, along with the quality of words and data used.
Website
The best way to reach a wider audience is to have a website. However, the popularity of the website is determined by its position in search engines such as Google. In addition to quality content, photos and pictures, the use of popular keyword phrases matters. You might want to hire a search engine optimization (SEO) consultant to help you make good use of HTML codes, keywords, and tags that will increase the number of visitors to your site. In addition to optimizing the website for mobile, developing mobile apps that can be accessed from any device and used to order products could bring new business. There should also be a robust payment system with an easy-to-use payment gateway.
Newsletters
With instant communication and social media updates, it might seem that newsletters would be of little use to businesses today. However, newsletters continue to be used to educate and inform prospects and customers. The advent of desktop publishing software has made it relatively easy for users to produce aesthetically pleasing and well-formatted newsletters, which can then be sent out through email. A regular email campaign can help you build a relationship with prospects and customers.
Facebook/Pinterest
Businesses manage to do well, even with just a Facebook store. For a variety of industries, social media has emerged as the best channel for branding, sales promotion, and customer engagement, especially for clothing and fashion. A landing page is important to capture customer information or book appointments on Pinterest as most of the users are from the US. However, Pinterest is not suitable for countries other than the US. It is possible to post photos, events, and products on Facebook pages. Facebook page popularity depends on getting new likes, sharing posts, and getting more comments.
Radio & TV
The use of radio and television for direct marketing campaigns has emerged as an efficient tool. Some channels have exclusively dedicated time for direct marketing campaigns. The effectiveness of the campaign relies on timing, quality, and voice-overs. Direct marketing isn’t suitable for every product or service. For example, health, fitness equipment, kitchen accessories, and home products are often marketed via TV. They are not likely to be seen by business people or office workers, however, since they are shown off-peak hours.
It is important to keep in mind, however, that the efficiency and effectiveness of direct marketing can differ depending on the media used, the return on investment (ROI) and the innovation of the product. – Tupperware and Amway, for example, can still be purchased directly, despite their own stores for displaying and selling their products.It is estimated that India’s direct selling industry will grow eight-fold within ten years to reach Rs 64,500 crore. In some states, direct sales are restricted due to a lack of regulatory clarity. Direct selling has a lower market share than in comparable nations such as Malaysia and China.
