For more than two decades, Multilevel Marketing (MLM), also referred to as Network Marketing or Direct Selling, has helped produce millionaires – more than in any other industry. But the face of multilevel marketing in India is changing!
There are no criteria for joining a Multilevel Marketing company, and it has even enabled ordinary people to create wealth regardless of their educational or family background, age, or gender.
Multilevel Marketing has come a long way. It has evolved over the years from the traditional person-to-person or face-to-face ways of marketing to online. This article discusses the changing face of Multilevel Marketing in India.
Multilevel Marketing
Multilevel Marketing is a marketing business strategy Direct Sales companies use to sell their products or services. They encourage partnered people, commonly known as Distributors or Sales Representatives, to sell and recruit further new distributors.
The Distributors earn a lucrative commission for the sales they execute. They are incentivized for recruiting distributors who get placed below them in the network – known as the downline. And they also earn a percentage of the commission on the sales made by their downline’s downline!
Providing Livelihoods to People in India
Multilevel Marketing has been in existence in India for more than two decades now. Its presence is felt everywhere – in an office environment, at home, within friends, clubs, and wherever you go. Several reasons attract people towards Multilevel Marketing. And they are from all walks of life.
The Multilevel Marketing business is for anyone who aspires to attain financial freedom and everyone who desire a lifestyle away from the hassles of the corporate nine-to-five job. The concept is most appealing and inviting, and anybody can join and benefit irrespective of their gender, age, qualification, or experience.
Over the past many years, the MLM business has allowed even people without any business background or financial backing to succeed and make millions. These millionaires did not have any education or financial backup. Their sheer hard & smart work, dedication, and focus yielded the desired results.
The onset of the Covid-19 pandemic has brought the Direct Selling industry prominently to the fore. The economic crisis induced by the pandemic rendered my people jobless. It was during these testing times that the Direct Selling industry stepped in and provided livelihoods to millions. It showed them the way to attain financial freedom and become entrepreneurs.
The Evolution of Network Marketing and its Changing Face
The sales and marketing that used to be earlier done door-to-door or person-to-person are made online today. The advent of the Internet and its affordability has changed the way businesses are run and operated today.
The early 2000s mainly saw companies offer natural health products. Today, the Network Marketing industry offers a wide range of products, for example, wellness, electronics, fitness, jewellery, cosmetics, and more. The markets are flooding with new, unique, innovative, and life-changing products from the MLM company.
The Internet is proving to be a boon for Multilevel Marketing companies. Network Marketers are using online digital marketing strategies increasingly and effectively. Multilevel Marketing has adapted nicely to the online age with social selling.
The Internet – Revolutionizing the Multilevel Marketing World
The immense popularity of social media platforms has enabled Direct Sellers to market and sell their products or services online. The social media platforms like Facebook, Instagram or Twitter have enabled Direct Sellers to generate leads by luring followers and visitors to subscribe to their newsletters. All this from the very comforts of their homes.
Advancements in technology have facilitated communication – better and faster. Direct Sellers effectively uses telemarketing to connect with their prospects and customers to introduce themselves and make their sales.
Direct Sellers no longer have to take the pains to go physically to meet their prospects or customers to showcase their products or services or give demos or presentations. The various online software like video-conferencing tools has made it very convenient to interact and share product details and catalogues.
Today, even conducting training is done using the Internet. Companies have leveraged the online ways by embracing eCommerce on a large scale. The tech-savvy consumers are comfortable making their purchase and order online and also get it delivered at their doorstep.
Conclusion: The changing face of MLM ushers well for companies and consumers alike.
The Internet and modern-day developments made it possible for many to have a side gig or a side job. Today, the traditional dedicated system where the salaried focused on a single job gives way to the modern ways for people to engage in the gig economy. Today, full-time jobbers are unafraid of having a side gig to make an extra income. It has only given rise to more awareness and resulted in the growth of the Multilevel Marketing industry. If you plan to earn a livelihood or generate a secondary income, joining a Direct Selling company is a safe and risk-free option to own your business. It shows you the way to attain financial freedom and become a future entrepreneur. All the best.
