Collaborating with a Direct Selling Company or a Multilevel Marketing Company is an effective way to start a low-cost business. In the process, it helps you to form long-term customer relationships. Taking your first step to become an Independent Representative is equivalent to taking your first step in empowering yourself to become an entrepreneur. But to be a success story in the Direct Selling industry and be a successful entrepreneur, you must follow certain discipline and implement the digital ways in building your network. Let’s talk more about direct selling success and entrepreneurial empowerment as a QNET direct seller.
Direct Sales Business – No Role for Middlemen!
The Direct Sales business does not involve any middlemen in the product distribution process. There are no regional distribution centres or wholesalers in this business. In the Direct Sales business, products reach the Direct Selling company directly from the manufacturer. So, for example, if you are working with a Direct Selling company as a distributor, the products you ultimately sell to the consumers will be directly delivered to you by the manufacturer.
Achieve Success in Direct Selling – Laying the Foundation
Direct Selling business involves a non-retail environment wherein products or services are sold directly to the consumer. To become successful in any new business, you need to keep generating consistent revenue through sales. Having a friendly and professional attitude can give you a great start. But when it concerns direct selling, you need to have a strategy that enables you to attract prospects and retain customers – this is vital. Let us discuss some of the effective ones that can create visibility and credibility for your business.
- Offering Free Samples: If you are a startup or a small business in the nascent stage, it is unlikely that you will have funds to finance large marketing campaigns. Creating brand visibility and convincing customers to buy unheard of products can be a tough task. Offering free samples can be an effective Direct Selling strategy. It allows customers to consume, and on being satisfied, they can then buy.
- Leveraging Email Marketing: While door-to-door sales is an old strategy that still works, today’s information age demands you to implement digital ways using the internet. Using the email marketing strategy can allow you to reach a larger audience along with being affordable. However, it would help if you put in place the best practices when using this marketing strategy.
- Optimizing Social Media Benefits: Social Media is widely used across the world by all age groups. Today, it is even used by businesses as an effective marketing and sales tool. It helps businesses to engage in direct sales with online surfers and followers. Using Social Media can effectively help you to expand to a greater market. You can do so by creating business pages, posting informative & high-quality images, posting updates, and collecting feedback from customers.
Direct Selling – Empowering Entrepreneurship
With traditional marketing and sales strategies becoming redundant, many Indian manufacturers and service providers have begun relying on consultative and direct presentation methods of the Direct Selling or Network Marketing companies to acquire scale and volume.
The Direct Selling business has today become a global industry. The Direct Selling companies, by outsourcing production & packaging and distribution of their products, help generate direct employment across the value supply chain. It has been the main reason behind the Small and Medium Enterprise (SME) sector development. The core competency of Direct Selling companies that lie in the direct marketing of quality products has provided a great platform for empowering entrepreneurs. The Direct Sales industry has indeed impacted the lives of its representatives and distributors. By empowering its representatives positively, the Direct Selling companies are serving as an economic booster to communities and local businesses, promoting empowering entrepreneurship. The Indian Ministry of Consumer Affairs is rolling out new guidelines in different states in India. Apart from supporting SMEs, this move will further promote entrepreneurship.
Choose Your Direct Selling Company Wisely
Several Direct Selling companies exist today. Before collaborating with a Direct Selling company, you need to choose a company that suits your interests. It is important for you to choose a company with an impeccable track record, offers a wide range of products or services in demand, and has a sustainable future. Ensure that the Direct Selling company you choose follows the Multilevel Marketing model of business, enabling you to generate residual income. With the threat of the Covid-19 pandemic looming large, the Direct Selling industry is set for explosive growth ahead. So, go ahead, get going, make your informed decision and step into the world of Network Marketing. All the best.
