The Indian Direct Selling Industry is currently ranked 15th globally and is increasing at an annual rate of 12.1 percent, as per a report on the news website – The Economic Times. As per industry estimates, the Direct Selling Industry is likely to employ 18 million people by 2025. The ongoing Covid-19 pandemic crisis has adversely affected the livelihoods of many, but it is interesting to note that the Direct Selling Industry was able to generate jobs for 122 million people. So, what makes the Direct Selling sector the fastest growing one, let us discuss.
Government Initiatives Playing a Key Role
Direct Selling involves low investment and at the same time promises high returns. On its part, the Government of India has taken steps like “Vocal for Local” and “Atmanirbhar Bharat”. These initiatives have encouraged many local industries to manufacture and sell in India and create a sense of determination and entrepreneurship among Indians after discovering the importance of the industry. Right from its advent, the Direct Selling Industry has empowered women too. That is the main reason why despite the economic recession and employment crisis, the sector has seen tremendous growth in the last few quarters.
After the Government of India issued guidelines for the Direct Selling industry in 2016 barring companies from charging hefty start-up fees or asking Direct Sellers to maintain an inventory of products, was welcomed by most as it provided a viable income generation opportunity, especially during the pandemic-laden economic crisis.
Providing Alternate Employment Opportunity
The Covid-19 health catastrophe pandemic has put us in an unfamiliar zone and forced us to think out of the box to earn us our livelihoods. So it would be best if you had an alternate plan in place to cope with the situation. And Direct Selling is the opportunity most of them are latching on to! It has enabled millions to not only earn an income but also become independent entrepreneurs.
Even during the lockdowns when most sectors including media, retail, automobiles, and others, have laid off their employees, the Direct Selling companies have largely been unaffected. It is because Direct Selling allows you the liberty to work from anywhere in India. And it has been a big relief for migrant workers who are the most vulnerable to unemployment and wage cuts to link with Network Marketing and work from the comforts of their home – and all they need is just a smartphone with an internet connection.
Enables to Build a Networking Business Conveniently
The Direct Selling allows you to make profit by selling it directly to the consumer without the intervention of retailers or wholesalers. The rules, post the pandemic, have changed drastically. Using various means of digital communication and readily available databases, you can expand and build your own network. It enables everyone in the chain to benefit – company, the consumer, and most importantly you!
Unlike earlier traditional means wherein Direct Selling involved a face-to-face meeting with prospects to showcase your products or services, all this is possible online – thanks to advancements in technology and access to an affordable internet connection. Further, the Direct Selling industry offers the luxury of selling directly from the comforts of your home using various online video meeting software and webinars for selling a business, fixing one-to-one meetings, or pitching in yourself, etc. As a result, the Direct Selling industry or the Network Marketing industry has the potential to exceed all expectations in the years to come and become a major uplifter of any economic recession.
Direct Selling – Empowering Entrepreneurship
The direct selling industry is a great source of livelihood to many and a second income source. Network Marketing companies are a great source of empowering individuals to build their businesses and become successful entrepreneurs. Multilevel Marketing companies have been responsible for empowering women of the country to a great extent. And when the initiatives of the Indian Government support Direct Selling, it has all the reasons to grow in the future. So, without any second thought, you should step in and leverage the benefits of the Direct Selling Industry. Wishing you all the success.
