People most commonly rank family, health, and work as their top priorities when asked about what is most meaningful in their lives. Therefore, choosing what to do with your career becomes arguably an essential decision in your life. Direct Selling has been added to the list of career options in India, thanks to the introduction of academic courses on this subject. In India, you have a long list of career options to choose from.
If you hear your friends, family members, and social media influencers describe the joy of working in direct sales, who wouldn’t want to do that? Working at home, setting your own hours, and earning high commissions – who wouldn’t want this career path? If you’re thinking about joining in, you must wonder if it’s worth your time. On the flip side, there are many news stories about multilevel marketing (MLM) scams and the unwitting victims who thought they were embarking on a new career path every few years.
Why is Direct Selling a Great Option?
People who are interested in building a business and earning income through direct Selling have important advantages, as well as consumers as an alternative to physical retail stores and businesses as a cost-effective way to bring products to market. The convenience and service that direct Selling offers consumers are appealing, including personal demonstrations and explanations, home delivery, and generous guarantees of satisfaction. For those seeking a flexible opportunity to supplement household income or for those who do not have access to regular employment, direct Selling may be a viable alternative.
Those who become successful can build a lucrative business in direct Selling by pursuing their own independent direct selling company full-time. Direct sales usually have low startup costs. Most sales kits cost only a few hundred dollars, and little or no inventory or cash is needed to get started, unlike other businesses that require much more upfront investment. Can Direct Selling be your career option? Let us find out.
Commonly Opted Career Options
Students in India often contemplate different career options after completing their formal education. Even though we are unique and have many options available to us, most pick careers that offer a decent salary and a good lifestyle. Most students choose professions like medicine, engineering, chartered accountancy, data scientist, or management as their career paths based on salary, growth prospects, security, and satisfaction. The Direct Selling industry has risen to prominence today, providing many people with opportunities to make a living.
Government Boost to the Direct Selling Industry
When most industries didn’t fare well during the economic slowdown, Direct Selling stood out. The path of the Covid-19 pandemic brought the industry to the fore. It supported millions of jobless people and taught them how to become financially independent and entrepreneurs. India’s Government became aware of the severity of the economic crisis and acted swiftly to boost the industry with initiatives such as Make in India, Women Empowerment, Vocal for Local, Startup India, and Skill India.
Aatmanirbhar Bharat (India that is self-reliant) became the slogan for the Government’s initiatives to protect the interests of those in the Direct Selling industry who want to own their own businesses and become entrepreneurs. It made pyramid-style business models illegal and officially outlawed MLM companies that didn’t have a permanent Indian address or register with a governing body.
Direct Selling – A Part of Academics Now!
In a first of its kind move globally, the Indian Direct Selling Association (IDSA) has introduced Direct Selling in the academic setting this year. This move represents tremendous growth in the Direct Selling sector. Previously, IDSA revealed that it was collaborating with Shoolini University to introduce direct sales in academics. A yearlong post-graduate diploma in direct sales will be offered by a centre of excellence (CEDSA).\
Direct Selling Industry – Flourishing at a Great Pace
Direct Selling will have employed more than 18 million people by 2025, according to a report on the Economic Times website. Industry estimates project the Direct Selling sector will reach INR 15,930 crore by the year 2021. On the global stage, the Direct Selling industry in India is ranked 15th. During this pandemic, more than a hundred million people have gained employment in the Direct Selling industry due to its exponential growth rate in the past few years. In other words, it will generate self-employment and help in the growth of India’s economy. This is completely consistent with the Government’s goal of making India self-reliant (Aatmanirbhar Bharat)
Life-changing Business Opportunity
A Direct Selling business can be a great opportunity for anyone interested in starting a business, wanting to be financially independent or becoming an entrepreneur. There is no need to manufacture a product or create a business plan to join a Direct Sales company. You only need to find a product or service you believe in and are comfortable Selling. Your company provides training, online and printed material, and inventory management. To maintain employment, salespeople are often required to hit certain sales targets, and failing to do so can result in termination.
A regular salesperson, on the other hand, when fired for not making enough sales, does not leave indebted to the company or with storage rooms full of unsold goods; they simply go about their life. Losing a legitimate sales job does not have any negative reverberating effects other than job loss. Now that Direct Selling has been included in the academic curriculum and there has been a great deal of growth in the field, it is indeed a good idea to consider a career in Direct Selling.
