There is no retail environment in direct marketing; products are sold from the comfort of the consumer’s home, workplace, online, or in any other location not associated with a store. Retailers typically sell their products online or in physical stores using direct sales distributors without using third-parties as intermediaries in the supply chain. A benefit of direct sales is that salespeople can interact directly with customers in various settings. Several intermediaries are eliminated from the distribution process as a result of direct selling, including regional distribution centers and wholesalers. A direct sales company sells its products to a direct sales company, which in turn sells to distributors or representatives, who sell to consumers. Since products and services sold through direct sales can’t be found in traditional retail locations, contacting a distributor or representative is the only way to purchase them.
Through social media, companies and organizations are increasingly interacting with consumers. This contributes to a stronger business relationship. QNET offers its onboarding process and a multitude of learning opportunities so that independent direct sellers can be their own bosses in India.
It’s usually thought that party plan companies and network marketing companies are involved in direct sales. However, these aren’t the only companies that sell directly to the consumer: Direct selling can be used by businesses that sell business-to-business products. For example, many marketing and office supply companies send representatives to storefronts that can use their products. The growth of the industry is primarily caused by wellness and personal care products, he says. In terms of new standards for direct sales by the government, he says, According to him, it would lead to tremendous growth for direct selling. Globally, 15.2 million people have careers within direct selling and network marketing.
Future of Direct Selling
There are more than 44 million direct sales and network marketing businesses and jobs in the world that are supported by the direct selling and network marketing industries.
- Direct selling has a large number of people who are inactive because they only do this work for use of products. There are 60,5 million people who sell products in direct selling. Seventy-four percent of women work in direct marketing, and 26 percent are men.
- It may have been a coincidence, but during the pandemic, the direct selling industry’s growth was well illustrated. According to ASSOCHAM, the direct selling industry will reach a value of 15,930 crore by 2021, which is up from 12,620 crores in 2016. According to estimates from the World Federation of Direct Sales Associations (WFDSA), 5.7 million direct sellers worked in India in 2018-19. By 2025 there will be 18 million. More than 60% of the companies in this sector are owned by women, which is encouraging. This industry has enabled millions of women to become financially independent.
Through direct selling, Indian entrepreneurs are able to become economically sustainable and socially impactful. As a result, India is improving both economically and socially. The companies are increasingly investing in online learning and development tools in order to take advantage of Digital India’s alignment with technology. Apart from distribution and marketing, companies are also leveraging technology for marketing. By implementing transparent business models and better governance, entrepreneurs are able to build self-sustaining business models.
Network marketing and direct selling have become extremely popular due to:
Low risk as an investment is low
As long as you are only selling it to someone else who is taking all the risk, there is no harm involved. You are not creating a product, you are simply selling it. In order to take part in training, you must buy the one-time sales package, review products, and participate in training.
Self-Ownership and no time-bound
In this field, homemakers are leading because they are able to manage their time according to availability while still maintaining household duties. By selling directly, you would be autonomous and able to run your business on your own schedule.
Side Sales – Future Growth
Making money while working a part-time job is a lot more interesting than watching television all day long. Part-time jobs were once considered direct selling since they aren’t full-time. Making money while working a part-time job is much more intriguing than watching TV all day. Another reason to consider a Side Hustle is its ability to attract millions of people. It is difficult to predict if a side concert will grow to become a huge company, considering the possibility of quick growth.
In addition to using technology to market and distribute products. Entrepreneurs using direct selling can increase societal impact and economic sustainability. With increasing investments in online training and development tools. India is not only raising the bar at the economic level, but also in terms of becoming an industry standard.
Without addressing the issue, direct sales can lead to immense social unrest in the country. Migrant workers’ reversal of the flow of labor can further exacerbate the issue. It is necessary to harness this pool of emerging young talent to promote economic growth in the country. Direct selling is a way for entrepreneurs to achieve economic sustainability and societal benefits. Products of direct sales companies are sold to distributors, representatives, and retailers through direct sales companies or direct sales companies themselves. The process results in the elimination of various middlemen in the distribution process, such as regional distribution centers and wholesalers.
The future of direct selling is very bright and spectacular indeed! So join a top direct selling company like QNET India and be a part of the bright future of direct selling.
