Social Media today has become the most valuable marketing tool for any brand, especially for small businesses and entrepreneurs. Social media is used by millions of people daily. For businesses looking out to increase their reach and visibility without using paid advertising, social media is an effective and free way to market. If you are into the Network Marketing business, also known as Multilevel Marketing (MLM) or Direct Selling business, you need to use it effectively.
Why You Should Use Social Media for Your MLM Business
It would help if you interacted with a large audience for your Network Marketing business. Social media platforms can provide you access to a much larger audience than any face-to-face event! People who use social media daily usually look to connect with their known acquaintances or get answers to their problems or finds ways to make money online or download family-friendly recipes, and so on. Using social media can benefit your business too. It helps to attract customers, get their feedback, and build customer loyalty.
Further, social media can help you to increase your market reach, yes even internationally. It can enable you to conduct market research and reduce your marketing costs. Building a customer network on social media can help you to increase your sales and revenues.
Popularly Used Social Media Platforms for Business
Each social media platform has its own specialty and can help you to grow your Network Marketing business. However, you cannot use all of them the same way. When devising your social media marketing strategy, you need to know which platform will work best for your business product or service. You need to know the audience you are catering to; you need to know the issues faced by them, the questions they have, and what solution you can offer them. Let us look at some of the widely used social media platforms for your Network Marketing business.
- Facebook remains the most evergreen and popular social media platform. You can use it for every type of target audience. And most of your customers and prospects are likely to be present on this platform.
- Twitter is a male-dominated social media platform, and the average age of the users is from thirty to fifty years. So, if your products or services centre around this audience, Twitter can be an ideal platform for your Network Marketing business.
- Instagram is another popular social media platform and the best one for organic growth. You need not invest in paid advertising once you are in here! It has a higher female user base whose average age is from eighteen to thirty-four years. So, if your products or services cater to a younger female audience, then Instagram can be an ideal platform for your Direct Selling business.
- Pinterest is more like Google – a pictorial search engine, an incredibly valuable. It is used by seventy percent of women who are below the age of forty. Pinterest gives ideas and inspiration, and you can fuel the imagination of your prospects and customers.
Most of us are often have more than one social media platform. However, the way you will use social media will differ when using it to grow your business. Read the following section that will help you to grow your Multilevel Marketing business using social media.
Social Media Tips to Grow Your Network Marketing Business
When creating your Network Marketing business account, you must display a professional image of yourself. It helps to give a personal touch, and people relate more with people than with brands! Branding yourself is more important than branding anything else; this holds especially for the Network Marketing business. The advantage of branding yourself matters; for example, if your company shuts down or if you decide to leave the company, you will not have to start all over from scratch with your next MLM venture.
Avoid spamming or annoying anyone. When someone keeps posting or messaging you to join a business, it becomes irritating after a while. Nobody wants to interact or buy something from an annoying salesperson, so it is advisable to avoid direct messaging someone who messaged you just once. Avoid tagging anyone when posting. Instead, it is a good idea to share your details on your profile.
Build curiosity and implement a marketing strategy that attracts people. Never show that you are selling something; rather, you should portray it as giving a solution to something. Attraction marketing is about making your brand attractive for customers’ prospects, and not you are running after them. Do not mention the name of your Network Marketing brand on social media. Instead, it is a good idea to build a curiosity around it.
Make friends on social media platforms and start expanding your network, after all you are going to market your brand there. Make your profile public and allow people to become friends with you easily. You can then choose a group, post a question, and get a dialogue going. When interacting or posting, keep your topic relevant to your industry and business. When someone responds, reply, and start the conversation and make friends. Add those people to your friend list. As per research and studies, your customers will come to you after at least a couple of conversations on any social media platform. Once you have befriended someone, add them to your friends’ list to build new connections.
Conclusion: Posting Strategy as Important as your Network Growing Strategy on SM
As a Network Marketer, you should be clear about your posting strategy on your social media platforms. Post something that will provide informative value to your followers and keep it aligned to your MLM industry. Post some humor in between; it can attract help in generating interest. You may even think of posting humorous videos that relate to your target audience. Whenever your MLM company launches new offers or products, inform your followers about them via your posts. Tell them about its utility and benefits. Further, you can post useful tips related to your niche and so on. Now that you know the power of social media for your business, it is time for you to maximize its benefits and set your business rolling to greater heights. Wish you all the best.
