We live in an era that is transforming fast – digitally. As businesses shift online, many companies have mastered the art of living without intermediaries or mediators!! And the Direct Selling Companies are no exception. Today, various online platforms are evolving as natural tools for Direct Sellers. It enables them to increase their reach and visibility to attract customers and building genuine relationships. The future of retail and the art of Direct Selling is indeed shifting towards the Direct-to-Customer direction.
Direct Selling – Moving Away from Traditional Retail
Direct Selling is a business model that involves person-to-person selling of consumer products or services. It is away from fixed retail stores used earlier and does not have intermediaries or middlemen in between. You can call it a modern retail channel used by companies to sell goods or services. The commonly sold products include giftware, nutritional products, cosmetics, jewellery, utilities, and more! These products or services are unique and innovative and sparingly found in typical retail stores. The Direct Selling companies, also known as Network Marketing or Multilevel Marketing companies, sell their offering using their representatives’ services, popularly known as Sales Representatives or Independent Representatives, who are not on their direct payroll but work on a commission basis.
Direct Selling – Online Strategies Aim at Long-Term Relationships
The Direct Selling Industry has today adapted nicely to the advancements in technology. It has further leveraged the Internet to its advantage during the testing Covid-19 pandemic times. Direct Selling using online strategies is not about short-term, one-time sales. It aims at building long-term relationships. Some of the online marketing strategies used to build these relations include social media platforms, direct messaging tools, blogs, websites, etc. Network Marketing, another name for Direct Selling, suggests that creating a network of your contacts and referrals is a highly valued source of business. As per the Nielsen study, more than 80 percent of consumers purchase something based on recommendations from their known acquaintances. That is the reason why building a deeper online connection with surfers is so important. It helps build trust, and those who trust you are likely to refer others to you confidently.
Online Direct Sales Triumphs Over Traditional Direct Sales
Studies reveal that online Direct Selling, particularly over social media, is beneficial for business. It reduces customer contact time by around 40 percent, increases the generation of leads, develops deeper relationships with prospects and consumers, and improves the conversion rate. Some of the critical online selling practices revolve around:
- Showing up in person and not using automated replies,
- Paying careful attention to the needs and requirements of prospects and customers.
- Give proper and to-the-point insights to followers at the right time.
- Post relevant content that can help to build long-term relationships.
Direct Selling is indeed an effective way to start and own your business. And building long-lasting customer relationships is a flexible way to grow a low-cost business.
More People Flocking to Join the Fastest Growing Industry
The Direct Selling Industry shot into prominence during the Covid-19 pandemic providing livelihoods to millions who lost their jobs due to the induced employment and economic crisis. The Direct Selling Industry was also responsible for contributing significantly to the government revenues and aligning nicely to the Make in India, Women Empowerment, and Vocal for Local initiatives.
Network Marketing – An Addition to the List of Career Options
Direct Selling is today an addition to the already existing list of career options. But why should you consider Network Marketing as your career? Well, there is plenty of reason for it. You could pursue Direct Selling as a full-time option or part-time by continuing with your current job. There are no criteria for joining a Direct Selling company, neither do you need any specific qualification. There are no infrastructure or startup costs involved. All that you need is a passion for sales and a liking for meeting new people and making friends with them.
Unlike in a traditional job, here you get rewarded proportionally for the efforts you put in. As we advance, it shows you the way to becoming an entrepreneur and attaining financial independence. Are you ready? Are you excited yet? Get going with Direct Selling – working flexibly during your convenient hours and be your own boss. All the best.
