As per a report from the World Federation of Direct Selling Associations (WFDSA), the total number of Direct Sellers rose to 5.7 million in 2018-19 and is expected to grow beyond 18 million by 2025. And women formed around 60 per cent of the workforce employed by the Direct Selling industry, also known as Multilevel Marketing (MLM) or Network Marketing or Referral Marketing. This article discusses the success stories in this growing sector that align with the government’s vision of Aatmanirbhar Bharat (Self-reliant India) and Women Empowerment.
What Defines a Success Story?
A success story is an achievement of an individual in their field of activity or business. Success story can be defined as a story of an individual who rises to acclaim or brilliant performance to gain wealth and fame. A success story is more prominent when attained unexpectedly or despite unfavorable conditions.
Direct Selling – A Successful Business Model
A Direct Selling company sells its products or services directly to its consumers without any fixed retail stores in between. The Direct Selling companies implement the MLM business model to market their products with the help of Independent Sales Representatives who are not directly on its payrolls. The Independent Representatives earn by way of lucrative commissions and incentives the companies offer against sales executed and salespeople recruited by them.
It is a dream-come-true moment to get rich with the right means in the business world. Direct Selling business enables you to pay your bills and reduce your debts, and it helps you handle unforeseen and unfortunate events. The Direct Selling business is seen as a successful business model in the marketing industry. The Multilevel Marketing industry that stood out during the pandemic-induced economic recession was instrumental in providing livelihoods to millions who lost their earning sources. The MLM companies showed people to attain financial freedom and become entrepreneurs. Over the years, the industry has seen several individuals write their own success stories, some of which are shown below.
Struggling Schoolteacher Whose Life Changed After Embracing Direct Selling
Usha was a schoolteacher who lent a supporting hand to her family with her little income. The onset of the Covid-19 pandemic saw the government enforce frequent lockdowns. And online teaching and work from home became the industry’s norms. It made her worry about losing her income as she had to take a salary cut.
Further, she was also worried about losing her job in a shaky economy. It was during these times she she took a decision to join a Direct Selling company whose products were the weekly and monthly needs of consumers.
Her initial intent to join the Network Marketing program was to earn a bit of extra income. However, she quickly started earning more than her salary in her teaching job. Being more confident now, she left her teaching profession.
Even before she turned 30, she started earning six-figure monthly income. She later reached the Hall of Fame in the company and was among the few Independent Representatives to reach the million’s mark.
Continuing to remain the top-selling consultant, her advise to all those struggling with their finances is to explore opportunities to become self reliant.
School Dropout Who Secured a Peaceful Retirement Life with Direct Selling
Hari was a school dropout who did not know what to do in life as he grew older till one day, he came across a Direct Seller who introduced him to the Network Marketing world.
Today, after nearly thirty years of being in the Direct Selling industry, Hari has not only earned millions and led a happy family life, he has also been able to secure his retired life.
In his lengthy career in Direct Selling that began as a Sales Representative, Hari rose to Network Marketing Diamond – a top-level in the Network Marketing business. Today Hari has retired as a Network Marketer and has all the happiness in the world.
Hari continues to create success stories for others – coaching and helping them achieve network marketing success by regularly delivering online presentations.
Civil Engineer who Moved Away from Technical Profession Became a Top Earner in MLM Industry
Raghu was a civil engineer by profession but living an average life working in the construction industry. He was in deep debt after spending lavishly using his credit limits.
Raghu had a family to look after and was worried about his children’s education and retirement plans. He was just able to manage his daily and monthly expenses without saving anything.
Hari was not very enthusiastic about the work he was doing and the salary he was drawing. He often spent his time lonely and worried about his future. Till a friend of his introduced him to the concept of Multilevel Marketing.
He took up Direct Selling initially to give it a try on a part-time basis, continuing with his job. As he went along, he started earning decently. After a few years, became one of the top earners in the industry. Being a technically qualified person, he leveraged the technology and Internet. It increased his online visibility and reach to grow his Direct Selling business.
After more than fifteen years of success in the industry, Hari now thrives on his residual income. He leads a peaceful life free of any debts and full of happiness. Hari continues to be active in the industry by writing blog posts. Where he gives advice and tips to budding entrepreneurs and sustains his business.
Conclusion – Direct Selling business done the right way can change your fortune.
Direct Selling business is not a get-rich-quick scheme. If done dedicatedly and efforts put in smartly can enable you to earn big. It is the only business that does not need you to have any previous experience or hi-fi qualifications.
There are no criteria to join a Multilevel Marketing company. Further, the government has boosted the industry with several initiatives like Make in India and Vocal for Local. The government has also safeguarded the interests of those joining the Network Marketing industry by drafting regulations. The regulations make it compulsory for Direct Selling companies to register with a governing body. Also, to have a compulsory office address in India.
Today, the Direct Selling industry is growing exponentially, and a Direct Selling courses are part of academics. Considering, a Direct Selling business can indeed be a rewarding option to secure your lifestyle. All the best.
