The common products sold by most Direct Selling companies include cosmetics, jewellery, and health & wellness. Direct Selling that involves selling these products directly to customers is independent of any intermediaries or physical stores. These Independent Representatives, also called Sales Representatives, are not on the company’s payroll but work entirely on commission compensation plans. Therefore, the Independent Representatives need to be creative and implement out of the box marketing ideas to attract their prospects and customers and keep increasing their revenues. This article lists a few out of the box direct selling business ideas that can help in capturing the attention of your target audience.
Direct Selling Ideas Most Implement from the Comfort of Their Homes
Direct Selling involves selling a company’s product or service directly to consumers without the involvement of any intermediaries or retailers. Using online means like email marketing, social media advertising and interaction over it, webinars, video conferencing, connecting over mobile, WhatsApp, SMS, etc. All these ideas do not require you to meet your prospect in person initially but gauge their interest and then set up a face-to-face introduction to your company followed by a demo or presentation of your products. These practices have become common and implemented by most Independent Representatives. However, it is those representatives that stand out and succeed who use out of the box methods to gain visibility and sell their products or services. In the sections ahead, we discuss some of those ways.
Donating a Prize at an Event is a Good Way to Advertise Your Product
Several local fundraisers and networking events are known to conduct auctions or raffles. And many local businesses donate their items here. It is a good idea to donate some of your better products as a prize. Your business name will also go ahead with it; it will give your product’s exposure and visibility. It is a secret way of advertising!
Giving Away Rewards Against Referrals
Your customers are likely to attend or hold parties or get-togethers. You can introduce a referral scheme wherein you reward them with a fixed amount for referring each prospect with a condition only after they become customers. If satisfied with the products they use, customers will only be happy to refer their known acquaintance. It then becomes your responsibility to give the referred prospects impeccable presentation and customer service.
Requesting Salons, Schools, or Other Businesses to Display Your Products at their Premises
It is a good idea to collaborate with either your hairdresser, or nearby schools and institutes, or other businesses to set aside some table space to showcase and sell your products to their incoming customers. Chances are even that the employees at these places could even find your products interesting and buy from you. That is a win-win situation for you indeed!
Using Print Advertising Can Prove Useful
When you use traditional print advertising means like brochures or calendars, it can generate visibility for your products and generate sales. It is up to you to design them creatively to attract your prospects and customers.
Direct Selling – Advisable to Use Combination of Modern and Traditional Methods
Whether you are full-time into Direct Selling or into the Network Marketing business as a part-timer to earn those extra bucks, using a combination of traditional and modern methods of selling can do wonders for your business. Using online methods can work out cheaper due to easily available and affordable internet that can help you gain visibility and increase your reach even beyond your demography. Using traditional means can help you interact directly with your prospects and help to spread the word about your business rapidly. So, it is always better to strategize and plan your marketing plan based on your target audience. Implementing it the right way can help you to succeed beyond your expectations. Wish you all the best in your success.
