Network Marketing, also referred to as Direct Selling or Multilevel Marketing (MLM), is often misunderstood as someone being a slave to the business and busy making hundreds of calls every day. But that is not entirely true. It is, most probably, one of the best and most effective ways to financial freedom out there!
Once you create a network of salespeople, you can generate a passive or residual income. It will allow you the freedom to have lots of time for yourself and your loved ones. You will have the flexibility to work during convenient hours and the freedom to be your own boss.
Today, in a fast transforming digital and retail world, there are endless possibilities in marketing. Network Marketing is a business that involves selling products to the consumer – directly. This article discusses how Network Marketing enables you to attain financial freedom and become your own boss.
What is Network Marketing? How Does it Work?
Network Marketing is a business model. It is a type of retail. The Network Marketing business relies on a network of salespeople to grow. Typically, its marketing strategies include lead generation, recruiting, building a network of distributors, and managing the sales network.
The three types of Network Marketing business model usually implemented by companies include:
- Single-tier MLM business model.
- Two-tier business MLM model.
- Multi-level (MLM) business model.
In a Multilevel Marketing business, you earn an attractive commission for selling the products or services of your collaborating company. Further, you are incentivized for recruiting more salespeople to increase the salesforce of the company. It helps the company to increase its reach and visibility without spending big on advertising.
We are living in an Internet world where huge advancements have taken place in digital technology. The Direct Selling companies who have leveraged their eCommerce activities are reaping the benefits. The tech-savvy consumers are happy to place their orders online and get them delivered right to their doorstep.
Most reputed and well-known companies implement the MLM business model as part of their Network Marketing business strategy. Some of those companies include Avon, Amway, Herbalife, and Tupperware.
Why Network Marketing?
Anyone can join a Network Marketing business. There are no criteria to join. You do not need to have any hi-fi qualifications, nor do you need any previous experience. Network Marketing has been around in India for more than two decades now. However, it shot into the limelight during the Covid-19 pandemic.
When most companies struggled to sustain their operations during the economic recession induced by the pandemic, the Network Marketing industry stood out. It provided livelihood and self-employment opportunities to millions who lost their jobs or had to take a salary cut.
Unlike before, when many hesitated in joining a Network Marketing business, times have changed today. The Indian government has taken several steps like Make in India, Women Empowerment, Vocal for Local, and Startup India to boost the Direct Selling industry.
Further, the government has taken steps to safeguard the interests of investors and consumers. It has drafted regulations and guidelines that bar companies from implementing the illegal pyramid business model. It has made it mandatory for Direct Selling companies to register with a governing body and have a permanent business office address in India.
Today, many see Network Marketing as a full-time career; you can even do it part-time. The Indian Direct Selling Association (IDSA) has collaborated with Shoolin University and introduced a PG in Direct Selling in academics starting 2021-22.
Benefits of Network Marketing
Network Marketing, simply put, is a type of retail where products or services are sold by companies directly to consumers. Ideally speaking, when Network Marketing is done organically, it capitalizes by creating a network or chain of salespeople who cut out any intermediaries in between.
But hold on, you do not have to make millions of friends to make a million dollars! What is important is to recruit salespeople who are dedicated, passionate, and goal-oriented. An active downline is how you can help yourself generate a residual income after being a while into the Network Marketing business. Below we will see how a Network Marketing business can benefit you.
Is a Completely Risk-free Investment
Whenever you start a new business, it involves big finance, inventory, and infrastructure investment. In a traditional business, you also incur overhead and marketing costs. So, when you start a business, it always comes with a risk.
With Network Marketing, there is minimal risk. It involves little investment. And it does not involve any overhead or inventory costs. It is today attracting many people in its fold as they find it very appealing.
Has the Potential to help you Earn Big
When you are into the Network Marketing business, the sky is the limit of your earning. Your earnings depend on the efforts you put in. Network Marketing is not any scheme that helps you get rich overnight; it is a business like any other. Your earnings are directly proportional to the smart work and time that you devote to it.
With Network Marketing, you earn when you sell, you earn when you recruit salespeople, and even when your downline sells! So, your earnings are at three different levels. Further, depending on your total earnings, your company categorizes you by assigning you badges such as silver, gold, platinum, etc.
It is entirely up to you to set the gears of your business in motion. Once you do that, your business will run smoothly and efficiently in a quiet manner! With Network Marketing, there are no defined standards. it is an open field – whether you are in the business for long or newly joined, everyone starts at the same level. As a Network Marketer, you can generate the income that you desire. Indeed, the sky is the limit!
Enables you to Earn a Residual Income
Unlike any other traditional business, the Network Marketing business allows you to earn a residual or passive income. It is an income that you earn without any direct efforts from your side.
You earn a percentage of the commissions on the sales done by the salespeople recruited by you. These salespeople are placed under you in the company’s sales network. It is called your downline.
However, it is important for you to create a credible downline whose members are active, passionate, and have a dream to make it big in the Direct Selling industry. You need to take care of your downline and keep them activated frequently. You need to support and mentor them at all levels. Always keep in mind, building a strong downline will ensure you a good residual income.
Ensures a Better Lifestyle
Everyone is qualified to join a Network Marketing business. There is no discrimination in a Network Marketing business. The playing platform for all is the same. You do not need any background to be a Network Marketer.
Whether anyone is homeless, drug addict, unemployed, or even disabled – Network Marketing can be done by all. Unlike in a traditional business where employers have been found to discriminate based on employees’ caste, religion, race, gender, colour or nationality, Network Marketing fights for the prosperity and freedom of all.
All you need in Network marketing is the passion for sales and the urge to meet new people and make friends. To succeed, you need to be self-motivated and have persistence.
Network Marketing is a Simple Business that Rocks!
Network Marketing is a great business model where Direct Selling companies invest in your success. It enables them to avoid huge spending in advertising and celebrity endorsements. Network Marketing is a business opportunity that allows you to leverage the integrity of renowned brands.
Network Marketing is a simple business model that anyone can do. You do not require a college degree, nor are the overhead costs high. You do not even require a bricks-n-mortar shop. The Network Marketing business scalable business. The MLM business plan that it incorporates is plain smart.
Network marketing provides a turnkey business. It allows you to start at a low cost. It allows you freedom of time, flexibility in working hours, and great financial opportunities. , Fun and Friendship, and Fabulous Opportunities For Growth!
Conclusion: The Network Marketing journey will lead you towards your financial freedom.
Network Marketing is about freedom and flexibility, financial opportunities, fun and friendship, and great opportunities for professional and personal growth.
The government boosts the Direct Selling industry. The government has also ensured to safeguard the interests of investors and consumers by drafting regulations and laying guidelines for the Direct Selling industry. Today, Direct Selling is an addition to the already existing long list of career options. You can do it part-time or full-time. The freedom to attain financial freedom is entirely in your hands. The freedom to become an entrepreneur is entirely in your hands. Step into the world of Network Marketing and see your life change for the better.
