Multilevel Marketing (MLM) is a business model that most Direct Selling companies incorporate by using Independent Representatives, not on their direct payroll, to sell products or services and further recruit more representatives under them – known as their downline. These Independent Representatives, also known as Sales Representatives, are rewarded handsomely for selling the company’s products or services and recruiting salespeople. Most Direct Sales marketers make a fortune by mainly growing their network by recruiting salespeople and not necessarily by selling big! If you are already into Network Marketing and wish to succeed, you need to master the ways of sponsoring, building, and managing your recruits to grow your business.
Multilevel Marketing Model Types
Multilevel Marketing, also interchangeably called Referral Marketing or Network Marketing or Direct Selling, thrives on distribution using people-to-people interaction. Most entrepreneurs adopt the Network Marketing business as there is minimal startup cost involved, and easy to start. It is interesting to note the three types of Multilevel Marketing models that various companies incorporate as part of their business strategy are shown below:
The Single-tier Model involves the Independent Representatives only to sell the company products or services. You earn handsomely by selling.
The Two-tier Model involves the company Sales Representatives selling company products or services and recruiting other salespeople under them – known as their downline. You earn by selling as well as recruiting.
The Multi-level tier Model is an extension of the Two-tier Model wherein you earn by selling and recruiting. Apart from that, you also earn a commission on the sales made by your downline – this income is earned by you without doing any work and is called the residual income!
Recruiting Strong Salespeople Can Propel Your Business Effortlessly
It is not the sales you do but the network of people that you build that matters for the success of your Network Marketing business. The above section shows that the Multi-level Tier Model extends the single-tier and two-tier business models and is the most lucrative one. Suppose you choose a company that incorporates the Multi-level Tier model. In that case, it can allow you to earn a residual income if you build a strong network of Sales Representatives in your downline – it is also one of the secrets to grow your MLM business. Let us find out how you can master the art of recruiting for a big jump in your business growth.
Decide and Develop a Mindset to Recruit
Keep it as your goal to master recruiting and never give up. Learn and develop techniques to recruit as your priority by interacting with people without any hiccups, especially if you are an introvert. It is either the products or services of the company, or its compensation plan, or the prospect of meeting new people that has drawn you to the Multilevel Marketing business. It is sufficient to motivate you to create a recruiting mindset – never let it go off.
Inculcate Daily Positive Habits and Make New Friends
Discipline yourself by interacting with a handful of Sales Representatives in your downline. You may either help them with their issues, train them, or keep them motivated. You may interact with them either in person or by sending them an online message or commenting on their social media post. Making friends is one of the common traits found in successful MLM recruiters – they can make friends even away from their business! Making friends can raise your level of awareness. It helps to build relationships which is essential in the Network Marketing business. You can do so by joining online groups, or over social media, or by sharing hobbies with people.
Tell Interesting Stories
Most Network Marketers who succeed are known to be great storytellers. It would help if you learnt this habit to tell stories relevant to the business to the representatives who join your business. You can tell them success stories about your upline, about the company or its products, the compensation plan, etc.
Show Enthusiasm, Listen Attentively, and Ask Questions
Did you know? Positivity and enthusiasm are infectious! Being so, it can help to attract people. Being pumped up, energetic, and positive can certainly rub off on those around you and act as an encouragement booster. You can understand your prospects only after you interact with them, and the best way you could step in is by knowing their needs, talking with them, and asking questions.
Be Organized and Do Proper Homework
You need to be always prepared and organized. There could be instances when suddenly someone might be interested in your business and need to know more. In that case, you need to be well-prepared brochures, articles, or other material that you can share with them.
Closing Comments – Mastering the Art to Recruit Can Take your Business to Dizzy Heights
Not all are born leaders! But having stepped into the Multilevel Marketing world, you need to take the lead – the lead to master the art of recruiting! It can propel your business to dizzy heights by recruiting the right people – those who are energetic, enthusiastic, and have the aptitude for sales and meeting new people. After all, Network Marketing is all about people-to-people interaction! Recruiting might seem like a big hurdle initially. However, training and tuning your mindset towards it with the thought of sharing an incredible opportunity with someone can act as your fuel. So, go ahead, dream big, build your team, nurture it carefully, and stay positive all along. You will see your business grow faster thereon.
