Today in a digitally transforming world, most marketing strategies revolve around online ways using the Internet. Marketers worldwide are talking and discussing online advertising, eCommerce activities, and social media connections. Each marketing strategy has its pros and cons. When we talk of traditional marketing, it refers to offline marketing. It involves the generation of brand awareness without using digital means or the Internet. Traditional marketing still holds and can be effective and exciting too. Let us find out how hosting a Direct Sales party can benefit your Network Marketing business, also referred to as Multilevel Marketing (MLM) or Direct Selling business.
Do Not Underestimate Traditional Marketing
A positive aspect of traditional marketing is that it builds trust faster. A business using good quality traditional marketing media can look more credible to its prospects and customers. Traditional marketing creates a long-lasting impression. Traditional advertisements like print ads – flyers, brochures, or banners can be as effective as online ads. They get focused attention from readers as there are no distractions like pop-up ads or notifications seen in online ads! Traditional marketing could be in newspaper advertisements, product packaging, or radio or television advertisements. You cannot ignore traditional marketing. For a Network Marketing business, conducting a Direct Sales party can be as effective or even more than an online webinar if complemented with snacks and other attractions.
Direct Sales Party – A Means to Connect with Prospects and Customers In-Person
Throwing a party can be an effective strategy to attract new business in Direct Selling/ You can supplement your party event by adding an in-person shopping experience. Prospects and customers can easily ask questions, get a feel of products, and learn more about the Network Marketing business. It is necessary to plan your party event over a weekend that people look forward to attending. Attracting a bigger crowd always helps. Listed below are some ways you can conduct your party evert that gives a boost to your Network Marketing business.
Promote your Event Party
Create hype and promote your event using various online tools – social media, direct messaging, emailing, and telecalling. You may even distribute hand-outs in public places and attach them with newspapers. It is a great idea to register your event online on different websites or create a Facebook event. You may ask your committed guests to share the event on their social channels. The more exposure, the more is the visibility generated. It will spread the word to a large audience.
Give Your Attendees a Memorable Experience
Once you have taken the pains to draw a sizeable crowd, it is essential to give your guests a great experience that helps to build a relationship. You may plan your event by giving video presentations, introducing yourself and your Network Marketing business, and have a Q&A session with your guests. But the attendees would also want to remain in a relaxed frame of mind. It would help if you didn’t keep the entire focus revolving around your products and business. So, offer them some refreshments and consider an interactive social activity or play some fun games. Keep things simple and theme your event to make it easy for all to remember, for example – Sunday Fun, Weekend Rockers, and so on.
Offer Goodies and Samples
Handing out mementoes to your party guests will enable them to remember you. Exchanging business cards and giving your business catalogues can be an effective way to create long-lasting relationships. You can also consider setting a small space to display and demonstrate your products and give free samples. It will create a lasting impression about you and your business and build further trust. When they go back to their homes, your useful giveaway items will remind them to stay in touch with you, order some products, and even join your business! Your goodies serve as your marketing tools. Asking your guests to tag your social media page or write an online review can further increase your reach and visibility.
Combine Offline and Online Strategies to Best Promote Your Network Marketing Business
Though digital marketing is the latest trend in the Network Marketing world, offline marketing too can work wonders if done smartly. You cannot simply ignore the good old ways! As per studies done by marketing professionals, more than 32 percent of businesses are not sure about the strategies to market their products or services. Online and offline marketing strategies have their own advantages and disadvantages. Therefore, you should devise a marketing strategy that is a combination of traditional offline and modern online ways for the success of your Network Marketing business.
