The gig economy cannot be called anymore an outlier, thanks to the onset of the deadly Covid-19 pandemic. Gig economy wherein people work on short-term contracts, or a freelance basis has more control over their working hours and earning potential. Direct Selling that provides livelihood to so many people and enables them to be independent can lay claim to being the pioneer of the gig economy. This article discusses how, when the world is grappling with the various waves of the Covid-19 pandemic, the Direct Selling Industry has been to the rescue and helping many earn their livelihoods.
Covid-19 Pandemic –Triggered the Worst Employment Crisis
The onset of the Covid-19 pandemic has indeed triggered one of the worst job crises. Further, there is a real concern that it will increase poverty as this impact is likely to be felt for years to come. Therefore, it has now become essential for countries across the globe. To take immediate steps to stop the jobs crisis and avoid it turning into a social crisis.
Direct Selling – To the Rescue During Pandemic
There have been umpteen people who lost their near and dear ones during the Covid-19 pandemic. Some were even sole earning members of the family. As companies also struggled to sustain and operate. It became difficult for people to approach them for a job. There were so many of them who were not even graduates. So, it was indeed a grim situation as to who would employ a non-graduate having no work experience. During these testing times, the Direct Selling Industry stepped in and came to the rescue of many by offering them a livelihood.
Direct Selling Industry – Offering Alternative Earning Options During Pandemic
To collaborate with a Direct Selling Company, one does not require any qualification or experience. But the passion for interacting, selling, and networking. Many were rendered out of work or had to take salary cuts, and even homemakers joined the Direct Selling companies and started earning decently. Then many business entrepreneurs were struggling who took to Direct Selling as an alternative to sustain themselves. Further, to face the tough times and growing monthly expenses, many working professionals even partnered with a Direct Selling Company to generate a second income.
The Beauty of Direct Selling – No Qualification or Experience Required!
Many direct selling companies worldwide represent top brands – either in Nutrition, Homecare, Jewellery, Beauty products, etc. But, interestingly and importantly, the industry has enabled more than 120 million entrepreneurs worldwide to earn their income. The ease and simplicity of working and flexible working hours have attracted many individuals towards the Direct Selling Industry, which is here to stay for a long time. And the best thing about a Direct Selling Company is that you do not require any qualification or experience. But good presentation and communication skills that most attain sooner than later after setting their foot in!
The Final Word – Advantage Direct Selling
As per a report by FICCI-KPMG, the Direct Selling Industry in India has recorded a sixteen percent growth over the past last five years, likely to reach a business of Rs. 645 billion by 2025. The Indian Government’s initiatives like Skills India, Make in India, Women Empowerment, and Startup India. It have been mainly responsible for this growth pattern. When it concerns Direct Selling, each time you recruit a new individual in the company. You invest in that person – this person is your business.
And when ‘your businesses’ earns, you also earn too. And note, this is apart from the commission you earn on selling the products or services of your partnered Direct Selling Company. When an industry is well-supported by the government, and when an industry offers a great opportunity during a severe pandemic, it is foolhardy to ignore. It would help if you made the maximum of the opportunity that is knocking on your doorstep.
