The Direct Selling model is a business that markets services or products directly to consumers. It is a retail channel that avoids intermediaries or physical retail stores. The Direct Selling industry is growing rapidly and has been more focused after the onset of the Covid-19 pandemic. It involves selling various products like Health & Wellness, cosmetics, Jewelry, Food, Insurance, Electronic Accessories, and many more. Post the pandemic, the Direct Selling Industry has brought consumers closer and directly in touch with its products and services. Indeed, the innovative online strategies were as effective as the response of the tech-savvy consumers in propelling the Direct Selling Industry.
Digitization has Transformed the Way Sales are Transacted.
Over the past few years, there has been a tremendous increase in the adoption of technology and the Internet leading to a digital transformation. The Digital Business Transformation that uses digital technologies strategically has facilitated streamlining and accelerating business operations. Digitization has enabled companies to gain – it has not only increased their sales and revenues but enabled them to offer a great online customer experience to ever-increasing tech-savvy consumers and gain a competitive edge.
Direct Selling – Providing Livelihood to Millions
The economic crisis that set in was compounded by the onset of the Covid-19 pandemic resulting in many companies slowing down their operations or shutting down completely. As a result, many people lost their jobs or were compelled to take salary cuts. In this dwindling situation, the Direct Selling Industry that was quick to adopt and adapt to the latest technology and leveraged the Internet for showcasing and selling its products and services stood out.
It sustained its growth even in dire pandemic conditions. But the best thing about the Direct Selling companies was that they could provide millions of jobless people a livelihood as Sales Representative – also called Independent Representatives. It enabled the Sales representatives to earn decently but also helped them to attain financial freedom. Further, the Direct Selling Industry was in line with the Indian Government’s vision of Atmanirbhar Bharat (self-reliant India) by boosting it with initiatives like Make in India, Women Empowerment, and Startup India.
The Tech-Savvy Consumer – Main Reason Behind the Growth of the Direct Selling Industry
Today’s consumers are tech-savvy. Further, there is a drastic rise in the number of informed and knowledgeable customers. These customers carry out online research and compare prices of various brands before purchasing. They prefer unique, result-oriented, and guaranteed products. The Direct Selling companies that have embraced technology. It give consumers a great experience by being interactive over websites, social media, and other electronic communication modes. The Direct Selling companies offer real-time product assurance that lures the consumers in taking a quick purchasing decision.
Further, Direct Selling companies ensured a good after-sales service and quickly took the product back if the customer was not satisfied. Indeed, it is a two-way traffic that has ensured the growth of the Direct Selling Industry. The company implementing the best online e-commerce platform using technology and the internet. And the tech-savvy consumer was quick to accept it!
Conclusion – Ensuring Customer Satisfaction Holds the Key to Your Business Growth
The fierce market competition – locally, regionally, and globally, has resulted in competitive pricing. Improvement in the quality of products offered by the Direct Selling Companies, much to the advantage of consumers. Giving a great Customer Experience (CX) has today become the top priority for any business to grow their sales and revenues. The Direct Selling Industry has been at the forefront to acknowledge it. The industry was quick to implement several digital ways and marketing strategies that gave its customer a great experience. It gave them an edge over its competitors. Today’s consumers being tech-savvy who take informed decisions after due online research and comparing. How aptly the words by the business author – Michael LeBoeuf holds, “A satisfied customer is the right business strategy”. Therefore, Direct Sellers should incorporate innovative and digital ways to ensure customer satisfaction.
