Direct Sellers, also known as Independent Representatives, Sales Representatives or Distributors, when they start their Network Marketing business, often create a list of prospects that only has details of their close friends, family, or known people. You must bear in mind that you should not prejudge anyone in any business but instead showcase and offer your opportunity to all. It helps to increase your reach and visibility. The decision of whether those prospects want to buy your products or join your business should be left to them. Keeping that in mind, and assuming that you have been in the Network Marketing business, also known as Multilevel Marketing or Direct Selling business, for a while and have your website, this write-up reveals how to get leads using a Network Marketing business blog. Here are some blogging secrets to help you succeed.
The Effectiveness of Creating a Blog for your Network Marketing Business
The success of your Network Marketing business depends on the amount and quality of leads you have in your pipeline. Creating and writing blog pots is a strategy that will enable you to target customers and reach out to a relevant target audience. Further, strategizing your content marketing using your blog will help in building a robust downline. If you have your website, blogging can help you to drive traffic to your website. Blogging can give you visibility by sharing your content via blog posts over social media.
Further, it also helps you to share your business updates. Having seen the benefits of creating a business blog, you are undoubtedly getting restless to get started! In the section ahead, we find out how your business blog can help you get leads.
By Writing Exclusive and Engaging Content
By offering readers informative and exclusive content enables them to get glued to your blog more frequently. When offering freebies like e-books or subscription to newsletters, you can always ask in return for something – and that something is nothing but their contact details and other personal information. By doing so, you generate an opt-in lead.
By Leveraging Comments Section
Do you know? The comments section of your blog is an ideal place for you to generate qualified leads. Usually, people who appreciate your content will engage with your brand by asking questions, giving a thumbs up, or giving suggestions. It is a great idea to answer them along with including a CTA that takes them to a landing page, allowing them to download an e-book or whitepaper and enabling you to capture their contact details. As seen in content marketing, this again becomes your opt-in lead.
By Offering Discounts
At the starting of this write-up, it is assumed that you have an eCommerce website and have been into Network Marketing for quite some time. Now, a great way for you to generate quality leads can be to offer your blog readers a discounted rate for your products with the condition to subscribe to email newsletters or offering them to send deals via messaging apps.
Blogs are Crucial for the Success of Your Business
Writing a business blog is an effective and affordable way to bring your online target audience closer to you. How crucial blogs are to the success of any business can be seen from the below points.
- Of the total online surfers, almost 80 percent are identified as blog readers.
- You are thirteen times more likely to see a better RoI (Return-on-Investment) when you prioritize blogging.
- Regularly updated blogs can help marketers in bringing more traffic to their website and generating leads.
- Nearly 70 percent of B2C marketers use blogging, while 79 percent in the B2B space.
- Businesses that publish more than sixteen blog posts per month generate almost five times more leads.
Conclusion – Do Not Ignore Blogging for Your MLM Business
Blogging can be useful for your Network Marketing business to let followers know about your products, services, updates, or upcoming events. If done rightly, it can help you to showcase an inside look at your workplace. Further, you can craft posts that educate them about your products or services. It will also boost your Search Engine Optimization (SEO) efforts. Regular blogging can bring more traffic to your website and generate quality leads. It helps you to build a healthy relationship with your audience. Studies have found that companies that embraced blogging received 97 percent more traffic to their websites. Apart from getting traffic to your website, your prime concern to generate leads is achieved quite effortlessly. Consider blogging as a part of your marketing strategy, and see your business climb further. Best of luck.
