Marketing, in and of itself, has come a long way from yelling on the streets to grab the audience’s attention to presently, garnering thousands of consumers with a click of a button. Today, with the rise of technology and automation tools, marketing has become more ubiquitous and has seen a dramatic transformation over time by gaining the access to a greater audience, larger target markets and new forms of media. One of the most up and coming marketing strategies is Content Marketing, which has allowed brands to effectively reach their target audience.
Content marketing is a great way to boost your lead generation. It’s one of the most effective ways of getting visitors to take action, and it also helps you build brand awareness. But what are some ways you can use content marketing to generate leads?
Here are some ideas for creating content that will encourage people to contact your direct selling business.
9 Ways to Leverage Content Marketing for Lead Generation
1. Research Your Audience
Before you can start writing, it’s important to know who your customers are and what they want to read. You can do this by asking questions like:
- Who are my readers? (What age group do they fall into?)
- What interests them most? (Are there any industry or job titles that appear frequently in their social media feeds?)
- Where do they spend their time online? (Are there any specific sites where these people spend most of their time on, or is it more generalized across many different platforms?)
Once you have an idea of who your readers are, it’s time to figure out what they want. If you don’t know anything about them, start by reading their social media profiles and browsing their feeds. Take note of what they like to post about and share with others as well as any comments they make on other people’s posts. This will help you determine whether or not the content is relevant to this audience.
2. Create a Content Offering
Now that you’ve got a list of your target prospects, it’s time to create a content offering.
The first step in creating an effective content marketing strategy is understanding who your audience is and what they want. It’s important to remember that your audience is not just the people who have purchased from you in the past. It includes anyone who could potentially purchase from you in the future, including both existing and new customers. The more specific you can be about what type of person your ideal customer is, the easier it will be to create content that resonates with them.
3. Create Landing Pages, Thank You Pages, and Emails
When it comes to communicating with your leads, there are three main types of pages you should put in place: landing pages, thank you pages and emails. Landing pages are a great way to capture leads from visitors on your site or blog. They help you track who they are and what they’re looking at so that you can follow up with them after they’ve left the page with information about themselves or their business interests. In addition, landing page templates allow users who don’t know how to write content easily because they see the same thing over and over again!
4. Measure and Analyze to Improve
Now that you have created a blog and are starting to get traffic, it’s time to measure the effectiveness of your content marketing. The first step is using Google Analytics so that you can see where people are coming from and what pages they are visiting on your site. You will also want to track clicks on links within blogs, downloads of documents and forms, as well as bounce rates (the percentage of visitors who leave without viewing any further information).
Google has a great tool called Heat Maps which allows users like us at Lead Generation Institute to see exactly where our readers’ eyes were when they read each post—and even more importantly where those readers were looking for help with specific problems or questions about our services! This is useful because it gives us an idea about what type of content resonates best with potential clients-which helps determine which topics should be covered next! Another advantage here comes from social media shares; if one particular piece gets shared multiple times across different platforms (Facebook/ Twitter/ LinkedIn), then there must be something special going on here!
5. Use Your Blog
Blogging is a great way to generate leads. You can use your blog to create content that will attract your target audience, while also driving traffic back to your website.
To make sure you’re getting the most out of your blog, keep these tips in mind:
- Make sure the text is easy to read and navigate. If readers have trouble reading through it or navigating around it, then they won’t stay on-board with what you’ve got going on.
- Include a call to action at the end of each blog post so that readers know where else they can go if they like what’s being written here (or maybe even buy something).
Make sure that your blog is regularly updated, especially if it’s one of your main sources of traffic. If you don’t update it often enough, then you’ll lose the audience you’ve been building up over time. This will also help with search engine optimization (SEO) because Google likes seeing fresh content on websites more than anything else.
6. Create Case Studies
Case studies are a great way to create content that will help you attract new leads. They should be relevant, interesting and captivating for your audience. Make sure there is a clear call to action at the end of the case study so you can use it as an opportunity for promoting your brand or business. Use the case study as an opportunity to promote other products or services that are related to what was discussed in the article (such as offers).
If you don’t have a case study yet, you can use this as an opportunity to create one. Ask your clients for permission to use their story and share it with the public. If you are starting from scratch, consider asking existing customers what they think about your brand or product.
7. Create Webinars and Offers Free Trials
Webinars are a great way to provide valuable information about your product or service, while also generating leads.
Offer a free trial of your product or service. This allows people who sign up for the webinar access to download it and try out what you have to offer. If they like it, they can continue using it as part of their regular workflow without having to pay anything extra!
Provide a discount code for your webinar (or any other form of content marketing). This will encourage people who want immediate access from their computer or phone when attending live events like this one! It also gives them an incentive not only buy products later on but save money too!
8. Create a Resource Guide
A resource guide is a collection of resources on a particular topic. It can be as simple as a list of links or articles, or it could be an entire video series or podcast.
When creating your resource guide, look for topics that are relevant to your audience and how they might use them. For example, if you’re writing about email marketing (a topic that many small business owners find themselves struggling with), then create an article list with links to blog posts explaining best practices for email marketing campaigns. This will help potential customers get up-to-speed on what types of emails work well for their specific needs—and even better yet, once they’ve read through those resources and learned about the best practices for running successful campaigns, they might consider subscribing themselves!
9. Optimize Your Content to Match the Buying Stage of the Reader
The most important thing to remember is that content marketing is a long-term strategy. If you’re just getting started and have only been publishing blog posts, then it’s best to start with content that matches your buyer’s buying stage.
For example: if you’re an ecommerce store selling clothes, then make sure all of your blog posts are geared toward people who are at the early stages of their shopping process (e.g., “I’m looking for a new pair of jeans.”). You want them to find what they need and leave feeling satisfied from their experience! This will help build trust with future customers who may be considering purchasing from your site or service later down the road when they’ve decided on something specific online; this increased likelihood can also lead them back through both paid channels and organic searches within Google search results pages themselves – which means more traffic than ever before!
Generate Leads Effectively with Content Marketing
Content marketing is a great way to generate leads. It helps you build trust with your audience and stand out from your competitors. Content marketing can also help you build a relationship with your audience, which will in turn increase their overall likelihood of buying from you. You can also use content marketing to build your brand and increase awareness of what you do every time someone reads something on your website, blog or social media pages. Finally, content marketing builds credibility for your business by demonstrating expertise in the industry or field that you’re working within. It can be used in many different ways, and it’s one of the most effective methods for growing your business. It’s also one of the most cost-effective ways to do so, because it doesn’t require you to buy expensive advertisements or place ads on social media.
If you’re looking for a way to boost your lead generation while reducing costs, then consider using content marketing as part of your strategy!
