The onset of the Covid-19 pandemic has hurt the economy and the livelihoods of many. In an era of uncertainty, India’s Direct Selling industry plays a positive role by providing livelihoods to millions of people.
The Direct Selling Industry, over the past few years, has been a significant contributor in generating self-employment in the country, irrespective of any recession or pandemic. Further, the Ministry of Consumer Affairs- Food and Public Distribution has taken key initiatives that have benefited the sector and boosted the confidence of Direct Sellers.
Since the advent of the Direct Selling industry in India almost three decades ago, it has survived every economic crisis. Today, the Direct Selling companies are even considered to lift a receding economic situation.
The Indian Direct Selling industry that is globally ranked 15 is poised to take off and grow exponentially. The several guidelines and policies put in place by the Indian Government should act as a booster to the sector.
The Indian Direct Selling industry is currently ranked at number 15 on the global stage and set to grow exponentially. Further, the Indian Government has, on its part, put in place several guidelines and policies that can boost the sector.
The term Multi-level Marketing (MLM) in India broadly refers to the marketing that occurs via a distributor network which could be either a direct selling scheme or a pyramid scheme. The advent of the Multilevel Marketing business model in 1995 saw the Indian market flooded with MLM business opportunities.
Network Marketing that involves selling directly to consumers is a great business opportunity for someone wanting to become independent and be their own boss. However, several Network Marketing businesses offer valuable products, but filtering the best and genuine ones among them is a tedious task.
It is such a nice feeling to being your own boss! There have been countless people who have gone against the norm, carving a path of their own. And, they have been successful too in being their own boss. So, is working hard and learning a lot the only way to achieving this goal?
Collaborating with a Direct Selling Company or a Multilevel Marketing Company is an effective way to start a low-cost business. In the process, it helps you to form long-term customer relationships.
For consumers, Direct Selling Companies are an alternative to retail stores. For businesses, Direct Selling is a means to showcase and sell their products or services in the competitive market – cost-effectively. That indeed is a win-win situation for the company as well as the consumer.
