Network Marketing, also known as Direct Selling or Multilevel Marketing (MLM), appeals to people for its high energy and strong selling skills. It attracts people wanting to own and build a profitable business with little investment. But how do you generate leads for your network marketing business?
You have made an informed decision and wisely collaborated with the MLM company of your choice. It will provide a good foundation for your business. It will enable you to recruit satisfied customers on your downline.
However, once you exhaust your warm list to sell your business, generating further leads will prove to be your biggest challenge. This article gives you five effective ways to generate leads that will help you grow and sustain your business for a long.
Lead Generation and its Importance
Lead generation is a term used very commonly in marketing. It is about the initiation of interest of a prospect into the products or services of a business.
Leads are usually generated for different reasons, for example – e-newsletter subscription, sales, etc. And leads can be obtained from different sources, for example – via the Internet, personal referrals, telemarketing, advertisements, events, etc.
Once you review a lead and qualify it to have potential, it is seen as an opportunity for your business. This opportunity then has to undergo a series of sales stages before you can finally clinch the deal.
Businesses rely heavily on lead generation for their growth and success. It enables them to generate traffic to their website leading to their conversion into customers.
Over the years, lead generation for sales has evolved – from print media and newspapers to radio, from radio to computers, and from computers to smartphones and social media.
A Note Before You Start Generating Your Leads
Before you start to generate your leads for your Network Marketing business, you need to know your target audience and areas – physically or virtually, where you will potentially find them.
You should be clear and know who would want to consume your products or need your services. Accordingly, you need to target and address them.
For example, there could be someone for whom joining your business could fulfil their income needs, and for others, it could be an opportunity to earn a parallel income.
Your target audience should always be uppermost in your mind, irrespective of your methods to generate the MLM leads. Always consider your target audience’s needs and desires; it will enable you to give solutions to solve their pain points or requirements. You will be able to showcase your products or services more effectively.
Effective Ways to Generate Leads for Your MLM Business
In a saturated market, generating leads for your MLM business can be an uphill task. Using proven lead generation methods can enable you to get your job done effectively! Listed below are some of the most effective ways to generate leads for your MLM business.
Launch Your Website
Launching your own website is a powerful way to differentiate yourself from your competitors. You may consider developing your official website. But, if your MLM company forbids you from owning a website directly, you may consider having a website that focuses on a topic related to your business.
Several tools allow you to build your own website. Many online videos will teach you how to build a one. For example, Squarespace, WordPress, etc. Building a website isn’t a big thing anymore; it is a lot simpler than ever before!
Having your own website can show your business in a better light and make you look more professional. Further, it enhances your credibility and differentiates you as a leader.
You need to have your business website when generating leads online. It will allow people to find more information about your business and prove your genuineness.
Once you have a strong online presence and can showcase your brand, it will help you establish yourself as an expert in your niche. Creating relevant and informative content that speaks to your target audience will do wonders for your business.
Create an Email List
Email marketing is an effective strategy to communicate and helps you in the generation of leads. However, it is essential to have your own website to drive people to it when building your email list.
You may offer a free newsletter subscription or an e-book to online surfers in exchange for their email contact details. You can compel people to sign-up by promising to provide them with relevant, informative, entertaining and valuable content.
Another way to generate an email list is by using email finder tools. Email finder tools that scour the internet for email addresses can be a great way to generate valid MLM leads. And the best part about these tools is that they deliver them directly into your inbox!
Having your own email list will enable you to communicate with your prospects directly. Trust-building begins to unfold hereon.
Start a Referral Program
Launching a referral program can be good to build your customer base to sell your products.
You can incentivize your customers to give you references of those they think could be interested in your products. In return, you may offer them gift vouchers or lucrative discounts on their next purchase.
Sometimes it so happens, a prospect whom you approach is not ready to join your business but okay to be your customer. Great! Add them to your list as prospects in your downline. You never know; one day, they may suddenly decide to join your network.
Then some customers are happy with your products or services. They may want to share it with their close acquaintances. It would help if you used this opportunity to your advantage. Always remember, people who someone refers are easier to convert.
Host Webinars
Many educational institutions are effectively using the power of webinars as an educational platform. Further, webinars can enable you to connect with your prospects better, and you can hold a Q&A session.
Hosting a webinar and inviting and attracting people can help you to generate your list of MLM leads. In your webinar, you can give a presentation about your company, its products or services, track record, and so on.
Conducting webinars on a weekly level will give your business wider exposure online. You can explain your business, its compensation plan, and the flexibility to work from anywhere anytime during convenient working hours. You can stress how joining your MLM business can enable them to attain financial freedom and become future entrepreneurs.
Hosting a webinar is not only convenient for you but also comfortable and convenient for your prospects. They do not have to book their time slots to drive anywhere to meet you. Further, attending a webinar is possible even for those prospects far away from your location.
However, when someone signs up for your webinar, ensure that they register for it with their email. You can do it conveniently by creating a landing page on your website for people to sign up.
Leverage Social Media and Write a Blog
Using the right social media platforms can help you to generate leads for your MLM business effectively. The social media platform – Facebook allows you to meet numerous people who can get interested in your MLM business.
YouTube, the second-largest search engine, can help you capture people’s attention by creating and post videos that give a solution to the pain points of your audience.
LinkedIn is a popular place to collect new Network Marketing leads. When setting an account here, ensure to put up a professional profile with your high-quality image and business details.
You may leverage other social media channels like Twitter, LinkedIn, YouTube and others in the following ways:
- A Facebook page will let you run lead generation ads.
- Posting blog links will provide value to your followers and bring traffic to your website.
- Using Facebook Live can help you to reach more people and showcasing your real persona.
Social media platforms can help you to generate trust among your followers, prospects, and customers. You can inform, educate, and update your followers about your business.
A blog is your very first piece of social media. It is an effective Network Marketing tool. It is a useful tool to get organic leads to your website if implemented rightly.
Using a blog can allow you to provide your followers with the information they are looking for. A blog can help you connect with your followers and showcase your services or products as a solution to their pain points. A blog can indeed power you to generate more leads.
Conclusion: Lead generation builds visibility and credibility
The need for lead generation is mainly because a purchase by a prospect takes a long time to develop. Once you exhaust your warm list of contacts, you need to keep your cold list pipeline flowing to sustain your business.
Network Marketing businesses today rely heavily on lead Generation to drive their sales and revenues. It enables businesses to generate more traffic from high-quality prospects to their websites, leading to conversion into customers. Though the lead generation process is cumbersome and time-consuming, you also can buy readily available databases. But you cannot be sure about its quality and legitimacy. Your best bet lies in implementing the above-suggested ways in generating leads. Therefore, it is better to do your own research and choose the route that best suits you.
