Venturing into or starting a new business from scratch can be hard work. And if you can avoid that hard work by partnering with a business whose product or service has been around for some time and its brand name already created, it can indeed make things easier for you! Direct Selling, also known as Network Marketing or Multilevel Marketing (MLM), is not a get-rich-quick scheme or a hobby. It is just like any other business which needs hard and smart work. Direct Selling is a unique opportunity to own your business to earn money part-time or full-time. This article lets you know what you should do to succeed in your Direct Selling business – effortlessly.
A Word About Network Marketing
Direct Selling is also referred to as a person-to-person retail business model that involves people selling a company’s products or services directly to the end customer without any retail store or intermediaries in between.
Direct Selling is a business model that can be done by anyone desiring entrepreneurship. Further, starting a Network Marketing business involves very little overhead costs, and there are no criteria to join a Direct Selling company.
When you collaborate with a Direct Selling company, you are referred to as a Distributor, also Network Marketer or Direct Seller, and you earn an income via lucrative commissions and incentives by selling the company’s products or services and recruiting more salespeople under you – popularly known as your downline in the MLM world.
Factors that Facilitate Your Success in the Direct Selling Industry
Multilevel Marketing in India is growing unprecedented due to a conducive business atmosphere, tech-savvy customers, and sophisticated online marketing tools – eCommerce. The Multilevel Marketing industry has enormous growth potential and is attracting millions of people towards it. However, not everyone is aware of the factors or strategies one needs to heed to achieve success! Listed below are key elements you should look for to ensure your success in the MLM industry.
Ensuring the Stability of the Company
On deciding to collaborate with a Direct Selling company, the foremost thing you need to ensure is how long the company has been in existence. It would help if you opted for a company operating successfully for at least five years. Further, it would help if you verified its credentials and whether it confines all government guidelines and does not incorporate the illegal pyramid business scheme.
Being Comfortable with Products or Services of the Company
After ascertaining the existence and credibility of the Direct Selling company, you need to know about the products or services that the company sells. These products need to be of great quality, have unique features, and are in demand. And top of all that, you should be comfortable and passionate about the products or services you sell. It makes your Selling that much easier when you present it to your prospects and customers.
Understanding the Compensation Plan
It would help if you were very sure about the plan that the Direct Selling company incorporates. It would help if you avoided companies operating in the guise of an MLM company implementing the illegal pyramid business scheme. There are three MLM business models – Single-Tier MLM, Two-Tier MLM, and Multilevel-Tier MLM business models. The last-mentioned MLM model – the Multilevel-Tier MLM business model is the most beneficial for you, allowing you to earn a residual income.
Verifying the Integrity of the Company
It is always a good idea to know the integrity of the company and its management. It would help if you tried to find the members in the management team, know about the CEO, overall experience of the company in the Network Marketing industry. Knowing the company’s background and ensuring its reputation in the industry will further aid your investigation in shortlisting the ideal Network Marketing company to partner with.
Backup and Support Provided by the Company
Finally, you need to verify the support and training that the company extends to its Distributors. A genuine company will usually have excellent management, innovative & quality products, and a lucrative compensation plan. If it provides great support by providing printed materials and catalogues, provides sufficient training. Training can make you ready for sales, go for the company without any second thoughts. It will ensure your success in your Direct Sales journey.
Leverage Online Means to Succeed Effortlessly in Direct Sales
Once you have taken care of the above factors and chosen your Network Marketing company wisely, you need to use a combination of offline and online methods. It is to increase your reach and visibility among your prospects and customers.
Using an online digital marketing strategy is a smart way to leverage the affordability of the Internet. Email marketing, Telemarketing, Blogging, Social Media Marketing are some of the online methods. This generate your leads and increase your sales.
However, you should not ignore the offline methods. You can give print ads in newspapers, distributed printed material and catalogues. Also, conducts events at a convenient place, and exchange visiting cards at various exhibitions and events.
The Final Observation and Remarks
Your success in the Direct Selling industry begins with making a wise decision in choosing the right Network Marketing company. Working smartly and effectively using the appropriate offline and online marketing tools and methods can further your success. You do not become rich overnight n a Direct Selling business. Putting in a dedicated and goal-oriented effort will ensure your success – effortlessly. All the best.
