Is it possible to effectively carry out Network Marketing on social media platforms? Network marketing on SM is very important if you wish to succeed. This question arises because there are times when your social media contacts may block you or unfriend you. At other times they also tell you bluntly to stop spamming them. Further, even if you know how to use social media for your Network Marketing, you may not know which social media to use or how to keep track of each account. When you do not know what to post on each of those platforms, doing so without proper planning can irritate your social media targets as it is not one size fits all solution. Network marketing on SM is a very important part of finding success in any business.
Social Media Rocks – Use it Wisely
Social media is a platform that helps you to build and magnify your business unheard of a few years ago. Social media makes it is possible to build authority and a following for your brand. For example, if you give a solution to a problem people face on social media, it will bear results for your business. And this you can do quickly in the most cost-effective manner on social media where many people are hooked on to and likely to get attracted to your offer.
Avoid Shouting in Unknown Territory
Most Network Marketers are prone to making noise where they shouldn’t. For example, if you decide to shout in a mall about your business without informing or knowing anyone there, you get fewer chances of getting a good response. And the same goes when you are doing it on a social media platform – Facebook, Twitter, or Instagram. You must know that no one really bothers you or your business, and if you do it the wrong way, they will either ignore you or get irritated with you.
Brand Yourself, Not Business
It is always recommended to have a marketing strategy for social media before jumping on to it. It is advisable to market initially on a couple of social media platforms, and after you start getting results, you can explore the other platforms. Most of the content that you post on social media is via a blog link.
Your followers and contacts do not come on social primarily to buy something. Therefore, when creating your profile, you should avoid magnifying your Network Marketing business; it can actually turn off people. It would help if you branded yourself and not your business – that’s the key when devising your social media marketing strategy. Remember, when someone decides to join your business, they connect with you and not your business.
Always keep in mind, the profiles you create on social media are not owned by you! Therefore, do not over-depend on social media as the only way of marketing. There are always chances of your social media account getting shut down. Therefore, brand yourself on social media instead of your business. If something untoward happens to the social media platform, your audience is likely to remain loyal and connected to you.
Know Your Audience Well
Figuring and knowing your target audience on social media is important; it enables you to send your messages accordingly. Once you figure out your audience, it becomes easier to create your content for social media. For example, if you are selling a men’s shaving cream, imagine doing a video that shows the ease of having a shave with your product and giving tips on shaving. Do it without any mention to your business. Another example, if you are dealing with travel-related services, you may post content or a video that gives tips on saving money during travel. All of this will help to attract people as they are curious to know more.
The Closing Remarks
It is always recommended to have a wise social media marketing strategy. Turning people off by displaying details about your company on your social media profile can make people lose all curiosity in your business. Chances are, they will do online research on your company to contact it directly and forget you – forever! Ensure to post content that solves their problem; it will compel them to reach out to you. Finally, on a lighter note, it is possible to grow your Direct Selling business online or offline and even both, but you will always need a mobile to initiate the communication! All the best.
