Social Media is today ‘a must’ marketing platform for any business has also changed the way it is used in Network Marketing, also known as Multilevel Marketing (MLM) or Direct Selling. Social media is a flexible and affordable way to reach and engage with your prospects and customers. As many companies struggle to integrate social media effectively into their marketing strategies, you need to leverage its benefits and aggressively step up your social media strategy to stay ahead of others and grow your business to greater heights.
Social Media – Efficient Way of Brand Promotion
Did you know? More than half of the businesses that operated a couple of years back sensed the importance of social media and dedicated a social media team in their business marketing strategy. However, only half of those companies were able to integrate social media into their business activities effectively. Today, social media usage has reached dizzy heights, and as per Brandwatch, on average, people spend more than two hours on social media daily. The social media platform has changed the way businesses approach their prospects and customers. Also, tech-savvy consumers are comfortable comparing products or services online before making their purchases. With social media gaining so much importance among people across the globe, it is becoming even more important for Network Marketing businesses to latch on to this platform to power their growth. Therefore, Direct Sellers should leverage the world of social selling in years ahead. Some of the social selling trends are shown below.
Creativity & Innovation Holds the Key
Many Direct Sellers like you strive hard to grow their business via various means, including social media. You need to ensure that the images and content you post on your social media platforms are entertaining and engaging for your followers. No, you need not necessarily hire any professional designer; there are several online tools available freely. The years ahead are likely to see the network flooded with even more such tools, making marketers’ lives easy and simple for designing. You need to leverage features of various apps like Instagram or Facebook to communicate as part of your social selling strategy, for example, Instagram Stories, Facebook Live, Facebook Stories, etc. Further, using influencer marketing can be another way to convince your consumers.
Offering Quick Customer Service Matters
In yesteryears, reverting or answering customer emails and calls was the only responsibility of customer service representatives. However, the advent of social media has changed all that. Today, consumers turn to social media to voice their concerns or pen their reviews of the products or services of a company. Consumers even reach out to businesses via social media to seek help and expect early replies. So, the trend is moving towards converting their social media platform into customer service portals using chatbots, tutorials, and other automation tools to solve consumers’ pain points.
Leveraging Databases and Video Content a Must
Most companies today implement lead generation strategies as part of their marketing to gather customer data. By implementing a lead generation strategy, businesses can get personal details of their targeted audience – the leads gathered in this way are known as opt-in leads and contacting them via various marketing campaigns is perfectly legal. Further, the opt-in data can be effectively used by businesses for their social marketing campaigns. Videos and pictorial forms attract followers in the social media world. And, as per Cisco, video content is expected to generate huge internet traffic by 2022. Therefore, Network Marketers need to focus on implementing video content in their marketing strategy. It is likely to reshape the way marketing campaigns are strategized, emphasising creativity and engagement.
Personalization for Long-Lasting Relationships
It is advisable for you to not worry too much about the number of followers you have on social media. Instead, you increase your efforts in establishing meaningful relationships with your customers. Developing deeper connections using various personalization means can enable you to gain customer trust and confidence. It will help you to build customer loyalty towards your brand. As your friends’ list keeps growing longer, it would also help to delve into and connect with private groups and messaging apps to increase your network of people.
Consistency in Marketing Campaigns
It is important to recognize social media as a real potential; you should stop looking at it as an afterthought or just some other way to gain visibility online. Studies show that companies that implement a consistent social selling strategy are 40 percent more likely to grow their sales and revenue targets than those who ignore social selling. But the key to success is implementing your social selling campaigns consistently over time and not just once in a while effort. Being consistent can help you gain your followers’ trust and increase your chances of winning new customers.
Conclusion
As more tech-savvy consumers get drawn to the internet and online ways of interacting and connecting with the world, real-time information demand is growing. And as social selling is gaining ground rapidly, you need to ensure that your Network Marketing business is not left behind on that count. It would help if you leveraged social selling to engage with your audience. Today, social media platforms are important for brands to nurture the trust of consumers for a successful Network Marketing journey. Leverage the power of social media by recognizing and utilizing its potential to grow your sales. All the best.
