If you have ever worked at a corporate job, you might be privy with how a regular profession works. The mundane 9-5s, living paycheck to paycheck, working under an employee and not having much personal freedom – all this encapsulates the life of a corporate employee. Certainly, there is a degree of security that comes with a regular job, however, it comes with several strings attached. Many people prefer the security of a regular paycheck and stable routine that comes with a corporate job, while many others seek more.
Today, more and more people are choosing entrepreneurial ventures to extricate themselves from being in the vicious corporate cycle and instead, follow their passions. Direct selling is one such entrepreneurial venture that is seemingly making a big impact in the world. More than 128 million people around the world have ventured into the direct selling industry, making it a $200.1 billion market value as of 2022. Direct selling is primarily a method of marketing and selling products or services directly to consumers, outside of a retail environment. It doesn’t entail any intermediaries and the business is solely conducted between the seller and the consumer.
The direct selling business has enabled people from any section of society to achieve economic stability and make their own flourishing career. Irrespective of the personal preferences, there is a varying difference between a direct selling business and a regular profession. Let’s find out how different a direct selling business is from a regular profession.
How is a Direct Selling Business Difference from a Regular Profession?
1. A Flexible Model of Business
Nowadays, many people have had a paradigm shift in their mindset regarding a career. Gone are the day where having a successful career meant a stable 9-5 job with an adequate money-flow. Today, people look for a career which can provide them with a flexible schedule, the ability to pursue their passions as well as the potential to grow their income – all of which a direct selling business can offer.
Direct selling is an extremely flexible business, entirely evading the conventional 9-5 business routines. The business model is designed to enable you to decide for yourself how much time and effort you would like to put into selling your product. You don’t need to have a fixed time schedule or even a brick-or-mortar office to run your business. You can run your business efficiently from anywhere you’d like, in the hours of your choosing. As a direct selling entrepreneur, you can have complete autonomy on how you wish to run your business. You can arrange your schedule, develop strategies for recruiting and maintaining your customers with the help of corporate tools and coaching, and decide whether to form a sales team and how to mentor those in it.
Those who venture in direct selling have the opportunity to start and create their own business and operate them however they see fit, as long as they follow the proper legislation and corporate ethics guidelines. The freedom and flexibility achieved through direct selling cannot be attained with a regular job. Many regular jobs also require working on weekends, for longer hours or even during the holidays, which can have an impact on your work/life balance. The working hours are set by your employer, and you have no choice but to adhere to these hours.
2. Evolving Methods of Conducting Business
Almost everything in our daily lives now takes place digitally. Everything happens at the press of a button, from paying a stress vendor to purchasing pricey products. Everyone should prioritize being digitally knowledgeable in order to enjoy an ideal level of living. This also applies to companies. Direct selling businesses have kept up with the latest technology. They make use of the best it has to offer to attain a better chance of success. Additionally, social media platforms have enabled direct seller to expand their geographical reach by engaging the people of all ages. With the help of personalized e-commerce sites, direct sellers can reach new customers, engage with existing ones, and sell products online efficiently.
Direct selling companies generally conduct their operations online. Companies rely largely on digital traffic to generate revenue and expand their network. Most direct selling firms do not have a physical location and instead operate entirely online. To attract their target audience, they use the power of direct marketing. Regular businesses, on the other hand, reject the concept of a digital market space. Most conventional companies may lack an internet presence and rely only on shop visits for revenues.
3. Educational Qualifications
One of the touted benefits of a direct selling business is that it doesn’t require an educational qualification. You don’t need a specific degree, an experience in direct selling or a well, in-depth understanding of all businesses. As long as you have the ability and the passion to run a business efficiently, you can become a direct selling entrepreneur. A direct selling business can be established by the decision of the entrepreneur after fulfilling the legal formalities.
However, it cannot be said the same for a profession. Most well-deemed professions require educational qualifications pertaining to the job, previous job experiences and in-depth understanding of the intricacies of the profession, failing which, you could be withheld from getting the job. This prevents people from low economic background who lack any educational qualifications or experience to progress in their life. Thus, a direct selling business allows people from any background to start their own business and also attain support and training in their journey.
These are a few ways how a direct selling business is different from a regular profession. There are contrastingly different and have their own sets of pros and cons. But if you want a career where you are your own boss, achieving financial freedom and flexibility, direct selling can be the right business for you.
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