Making a sale is the crux of every direct selling business. It’s in its name, and it’s the essence of what makes a business successful. There are mainly two ways of earning in a network marketing business – building your downline and selling your products. You can’t run a lucrative direct selling business without making efficient sales with confidence.
When it comes to direct selling, you can break down your sales cycle into 6 distinct steps. Each of these steps is equally important in the selling process and plays a valuable role in helping you build a successful direct selling network marketing company. And the best thing is that completing the last step (getting referrals) will help you to start the cycle again. If you can convince your customer about the quality of your product and services, they will gladly give you leads or prospects for your next sale. Top direct selling companies in Asia like QNET have been employing this technique to reach a large audience and to get more sales. If you want to know the most effective way to making the perfect sale, this article will you just that.
Here are the 6 steps that are vital for every direct selling sale!
6 Steps for Effective QNET Sales
1. Prospecting your Next Customer
In direct selling, prospecting means to find a potential customer for you to sell your product to. When trying to find a new customer, ask yourself, “Who would benefit from your product and how?” and try to make ways to contact them. Today, with the technological resources and the feasibility of digital platforms, it has become much more expedient to acquire your target prospects. All you need to know is how you can leverage these resources to meet your requirements.
When you find your prospect, before you talk to them and try to sell them your product, it is better to do some research on them. This will allow you to come up with a better sales pitch that is custom made for your prospective client. Today, customers tend to be highly selective of who they purchase from. If you are able to make the customers feel worthy and important, they will be more inclined to come your way.
3. Making the Initial Contact
To convince your prospective buyers to give you his or her valuable time, you should be able to offer them something in return. This is why many top direct selling companies in India emphasize holding parties and meetings to win the customer over. These events will help your customers to understand the skeletal framework of your company, which can allow them to trust you. Trust is essentially the chief ingredient for a successful sale. When your customer can trust you, then you would have made a genuine ally.
Once you have convinced your prospective buyer and earned their trust rightfully and ethically, it is time to move on to the next step.
3. Qualify your Prospective Client
Before you sell your product to your customer, you must make sure that he or she is qualified to be your client. In selling, qualifying your prospective client means to find out more about them, including if your product is a good fit for them and if they have the resources to invest in it. This will help you to use your time effectively and resourcefully. Spending time in a potential client who may not have the means or the interest to buy your products will only hinder your business’s growth. Take the time to ensure that the client can cater to the growth of your direct selling business, not slow It down.
4. Winning over Your Prospective Client
Now comes the challenging part. Once you have managed to convince your client to invest their time, you have to convince them to buy your product. This can be done with the help of a strong and personalized presentation that shows them why your product is the superior one in the market and why they should be buying from you. Keep in mind that your client won’t be interested in the products unless they feel it could enhance their lifestyle. Thus, you have to ensure that you make your presentation about them and how your product can fit their needs. You can then figure out how you can use these points into your responses to the questions that your client might have.
5. Address your Client’s Objections
Direct selling is an industry where you will be faced with a lot of objections and rejections. While you should learn how not to lose motivation when faced with these rejections, a master salesperson is able to address the client’s concerns and turn it around. You should be able to clear their doubts and inhibitions by providing them with genuine facts and solutions.
If even after addressing their objections, the customer continues to reject you, you shouldn’t pursue them incessantly as that could reflect negativity towards your business. You can also use their reasons for rejection as an impetus to learn from your mistakes and improve for your next sale. Rejections are a dead-end, but could be a blessing in disguise, if you allow it.
These are things that come with experience and are also taught by mentors in any top direct selling companies such as QNET.
6. Closing the sale
Closing your sale is the final and most important step of the cycle. After you have convinced your prospective buyer about the quality of your product, it is time to close the deal. Finish your sales meeting by getting a verbal agreement for your business relationship with assumptive questions and statements.
Once you have completed the final step and made your customer happy with your product and services, they will be glad to give you leads and referrals of their friends and family members who they think can benefit from your product as well.
These are the 6 fundamental sales steps that you must adopt in your business. By following these simple six steps for your sales process, you can lay the foundation for making your direct selling network marketing enterprise into a top direct selling company in the world.
