Direct Selling Companies provide Network Marketing to sell their products or services by partnering with Independent Representatives, not on their payroll. It is a win-win situation for the company and the representatives – for companies, they save big on overhead and human resource costs, and for representatives, they can attain financial freedom or earn a second income. Doesn’t that sound great? But, is Network Marketing, also interchangeably known as Direct Selling or Affiliate Marketing or Multilevel Marketing (MLM), good for you? Is it the right career choice? Let us find out.
Direct Selling – An Addition to Existing List of Career Options
Choosing a suitable career option is a vital decision. Many are in a dilemma about which career to choose. Fortunately, in India, there is a long list of career options that one can choose from. The common career options include Medical, Engineering, Management, Chartered Accountancy, etc. Apart from them, other options include Healthcare, Media, Travel and Tourism, etc. And Network Marketing, which has evolved over the years, is another addition to the list of career options. The advantage of Network Marketing as a career option is that you can pursue it as a full-time career or part-time one. It all depends on the interest of an individual. The Direct Selling career option is most suitable for those who like sales and marketing and like to meet and interact with new people.
Direct Selling: Decades-Old but still Prominent Today
For decades, network marketing has evolved over the past few years, has shot to prominence, especially after the onset of the Covid-19 pandemic and the advancement of technology combined with the easy accessibility of the Internet.
Network Marketing involves selling legitimate products at reasonable and attractive prices directly to consumers. It eliminates the role of intermediaries and retails stores, instead relies on a contractually hired salesforce. For Direct Selling companies, this is a lucrative option to showcase and sell their products or services. It enables them to expand their reach and visibility with minimum marketing costs without hiring anyone on their payroll. And for Distributors, also referred to as Sales Representatives or Independent Representatives, Network Marketing offers them an opportunity to start their small business. Network Marketers usually work from the comforts of their homes and have the liberty to work with flexible hours. It is a win-win situation for the company as well as the representatives, and that’s the reason why Network Marketing is still prominent today and here to stay for times to come.
Reasons Why Direct Selling is Suitable for Most
Traditional businesses manufacture or acquire a product to make a profit by selling it for a retail price. They acquire at a low price and sell higher to generate a profit. Businesses showcase their products to consumers by advertising on television, the Internet, newspapers, magazines, etc. And it involves lots of money! However, unlike how traditional businesses spend lavishly on advertisements, Network Marketing uses word-of-mouth advertising via its Sales Representatives to showcase and sell its products or services. It does not cost a Direct Selling company anything at all!! Further, you as the Sales Reps get rewarded handsomely by the company for selling products. Recruiting similar reps as yourselves to increase the company’s salesforce. Let us see below the reasons why Direct Selling can be suitable for most.
Can be Your Primary as well as Secondary Career Option
You can do Network Marketing either full-time as your primary career option or as your secondary option,. Along with pursuing your first-choice career option. However, if you wish to get rich overnight from Network Marketing. It is not possible, and you should stay away in that case. Have the perseverance and the patience to build your business systematically over time using effective marketing strategies. It is the most appropriate career option for you to step in.
Involves Low Start-up Costs
Unlike any traditional business, the Network Marketing business requires minimal or no training to get started. The costs involved to start a Direct Selling business are negligible but can generate phenomenal earnings for you if done rightly. The key to Network Marketing is keeping your prospects lined up in your sales funnel.
Direct Selling can be Convenient and Flexible.
Unlike the full-time office job, Network Marketing is not a time-consuming one – it is a lot more flexible and convenient. In the Network Marketing business, you can conveniently organize your working hours, enabling you to spend more time with your loved ones, carry out other activities, or indulge in your hobbies. Further, you can take Network Marketing as a part-time job to earn some extra money or pay off your debts!
Conclusion – There’s Nothing to Lose in Network Marketing
Network Marketing or Direct Selling is the best career option for those who do not want to enslave themselves at the hands of big corporates. It is for those who want to attain financial freedom and want to spend their time conveniently. Further, as there is no qualification or experience required, it can be carried out by anyone inclined to meet and interact with new people. Also, Direct Selling can be done as a full-time career option or in part-time alongside your current job. The advantage with Direct Selling, especially when you join a genuine ML company, is that your income is directly proportional to the number of efforts you put in – plus, you get royalty income after a certain level. Everyone should try Network Marketing in their life – all gains and nothing to lose!
