The Direct Selling Industry, over the past few years, has been a significant contributor in generating self-employment in the country, irrespective of any recession or pandemic. Further, the Ministry of Consumer Affairs- Food and Public Distribution has taken key initiatives that have benefited the sector and boosted the confidence of Direct Sellers. As per a report in The Economic Times, the Direct Selling sector will employ more than 18 million by 2025 and is poised to grow at a Compounded Annual Growth Rate (CAGR) of about 4.8 percent. This article delves into the advantages of Direct Selling.
Direct Selling – Enabling You to Build Long-lasting Customer Relationships
Direct selling helps you build a low-cost business – flexibly, and along with it you create long-lasting relationships with your customers. Independent Representatives use Direct Selling to sell products or services directly to consumers. Unlike in traditional marketing, Direct Sellers conduct their meetings in the locations of their choice like homes, offices, or cafes. Thus, you see, Direct Selling enables you to save on overheads and advertising costs. And run your businesses flexibly. In addition, consumers benefit – they get personal attention and receive the products directly from the salespeople. All this helps the Direct Sellers to generate trust and build a long-last relationship with their customers.
Direct Selling: Benefits to the Company
When you decide to start your own business, you need to plan on showcasing products or services to the prospects. Of the many plans, the Direct Sales model has been around for some time and is gaining more ground. Unlike retail marketing that sells its products to distributors and stores instead of directly to consumers, a Direct Sales model involves selling products directly to the end consumer. There are no intermediaries or middlemen present.
- The Direct Sales model allows a company to build strong personal relationships with its customers.
- The Direct Sales model allows the company to control its sales force comprising Independent Representatives. This sales interaction allows them to coordinate with their production and marketing strategies.
- The Direct Sales model gives the company greater control over its pricing and distribution. It enables them to verify if their products are priced competitively.
- The Direct Sales model can enable companies to gain access to more consumers since not all prospects respond to advertising campaigns or shop at the retail stores. Directly targeting these prospects can help Direct Selling companies to initiate a sale!
Direct Selling: Advantages for the Independent Representative
The main advantage of being an Independent Representative associated with a credible Direct Selling company is that it allows you to own a business with a negligible investment allowing you the comforts of working from your home along with choosing your own work timings. Let’s summarize the advantages of an Independent Representative in a listed way below.
- Enables you to establish own business at minimum cost and no risk.
- Enables you to earn conveniently and flexibly.
- Enables you to choose working hours according to your convenience.
- Enables family members to partner you in the business – making it a family business!
- No prerequisites. You do not need any formal qualifications.
- You get full training and support from the Direct Selling company.
- Enables you to grow your social contacts and gives you personal recognition.
Leverage Direct Selling to Your Advantage
Keeping in mind that the reputation of the Direct Selling had taken a hit due to the pyramid schemes, you need to choose your Direct Selling business after making an informed decision. And once you start your direct selling, you should ensure to market the product or service of the company – purposefully and professionally. Direct Sellers, or Independent Representatives as they are popularly called, should spend quality time with their prospects in educating and presenting about the product or service of the company they represent. On their part, credible Direct Selling companies will always provide comprehensive support by incorporating professionalism to boost the confidence of their representatives. So pull up your socks, and start leveraging the advantages of Direct Selling. Best of Luck.
